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SYS-CON MEDIA Authors: Elizabeth White, XebiaLabs Blog, Liz McMillan, David Sprott, Carmen Gonzalez

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MAACO to Join Axalta in Pocono

CHARLOTTE, NC -- (Marketwired) -- 08/01/14 -- Maaco, America's Bodyshop, is excited to celebrate their partnership with Axalta Coating Systems and co-branding race day involvement with the Hendrick Motorsports, #24 Chevrolet SS for the GoBowling.com 400 in Pocono, Pennsylvania this Sunday, August 3, 2014.

As part of the weekend celebration, the MAACO logo will be displayed on the rear quarter panels and tv panel of Axalta's two-time winning 2014 paint scheme, Brilliant Flames.

"Four time Sprint Cup Champion, Jeff Gordon's reputation and respect among the racing elite make him the perfect driver to highlight our relationship with Axalta Coating Systems," says Artemio Garza, CMO of Maaco. "We are looking forward to Maaco being represented in the race by a NASCAR legend."

This co-branding opportunity comes only one week after Gordon's 5th career win at the Brickyard 400, giving Hendrick Motorsports nine Brickyard wins in 21 years.

For more information, please feel free to contact Betsy McDonald at [email protected].

About MAACO®

Founded in 1972, MAACO® Auto Painting & Collision Repair (www.maaco.com) repairs accident damage, dents and faded paint for close to 500,000 drivers annually. The 460 franchises have restored the safety and beauty of all types of vehicles for nearly 40 years. MAACO Franchising, Inc., headquartered in Charlotte, NC, has been cited numerous times by Entrepreneur magazine as #1 in its category in the Annual Franchise 500 survey.

About Axalta

Axalta Coating System is a leading global provider of liquid and powder coatings to automotive, transportation, general industrial, architectural and decorative customers. Doing business in more than 130 countries, Axalta operates 35 manufacturing centers, seven R&D facilities and 45 customer training centers. Axalta will continue to build on more than 145 years of experience in the coatings industry. For more information visit www.axaltacoatingsystems.com.

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