Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Dana Gardner, tru welu, Blue Box Blog

News Feed Item

Dale Earnhardt Jr. Races Past The Finish Line As The Winner Of The GoBowling.com 400 At Pocono Raceway

Two of America's Most Beloved Past Times Combine as Racing Meets Bowling;

LONG POND, Pa., Aug. 4, 2014 /PRNewswire/ -- This weekend, two of America's great past times, racing and bowling, came together as GoBowling.com served as title sponsor for the NASCAR Sprint Cup Series race at Pocono Raceway. The race was won by Dale Earnhardt Jr, his third victory of the season and the 21st of his career, and his first season sweep at a track since Talladega Superspeedway in 2002. 

The race honored both the GoBowling.com 400 and the 40th anniversary of the raceway's first NASCAR Sprint Cup Series event where Richard Petty drove the STP Oil Treatment car and became the inaugural winner of the Pennsylvania 500 on August 4, 1974. To celebrate the moment, Petty returned to Pocono Raceway to serve as Grand Marshal. Additionally, in a tribute to both the great sport of bowling and Petty himself, Richard Petty Motorsports (RPM)'s Aric Almirola drove the No. 43 Ford Fusion, which featured an eye catching bowling themed paint scheme and GoBowling.com branding.  

"This weekend was a deeply meaningful opportunity to relive the excitement of that first victory at the Pocono Raceway in 1974," said Petty. "This was a weekend of fun and excitement, and also an opportunity to shine attention on two great sports that bring people together, create wonderful memories, and are Americana at its best – racing and bowling."

For the second consecutive year, the race was renamed the GoBowling.com 400 and featured the branded GoBowling.com No. 43 Ford Fusion. Additionally, Pocono Raceway, RPM and Strike Ten Entertainment initiated a multi-layered integrated marketing campaign that spanned traditional, digital and social channels, and included event activations.

"The incredible resurgence in popularity that bowling has seen in recent years is reflected in the success of the GoBowling.com 400," said John Harbuck, Interim President of Strike Ten Entertainment. "We were thrilled to once again partner with the great teams at Pocono Raceway and Richard Petty Motorsports, and I'm proud to say that we set the bar even higher with this year's race."

The partnership program also included a series of GoBowling.com themed bowling league promotional contests and in-center marketing elements, as well as other initiatives that were rolled out across thousands of participating bowling centers.

GoBowling.com is the website to visit to learn more about the great sport of bowling including information about 2,100+ bowling centers throughout the country. Fans can learn about their local bowling centers, promotional offers, bowling tips and more.

About GoBowling.com 
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America's favorite pastimes and the nation's number one participatory sport.  With more than 71 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling.  Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and tricks to use on the lanes, event news and great deals at more than 2,100+ family-friendly bowling centers across the country.
 
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry's sales and marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives.

About Pocono Raceway
Pocono Raceway, also known as "The Tricky Triangle," is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series, one NASCAR Camping World Truck Series, two ARCA Racing Series presented by Menards and one Indy Lights Series presented by Cooper Tires events each year. The Raceway has added multiple running series events to their annual schedule including the Tough Mudder and the Warrior Dash. Pocono Raceway is the world's largest solar-powered sports facility with a 25-acre, three-megawatt solar farm providing the energy needs of the Raceway, as well as, adding electricity to the local power grid. For more information, please visit www.poconoraceway.com.

About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneurs Andrew Murstein and Douglas Bergeron, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP, Strike Ten Entertainment and Fresh From Florida, and Marcos Ambrose drives the No. 9 machine with primary partners STANLEY, DEWALT, Mac Tools and Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR Nationwide Series. The team is headquartered in Concord, N.C.  

SOURCE GoBowling.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...