SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Optimum, Animal Planet And Bronx Zoo Want To Send You to Puppy Bowl XI

- Sweepstakes Offers Trip for Four to Live Taping of Puppy Bowl XI in NYC -

SILVER SPRING, Md., Aug. 4, 2014 /PRNewswire/ -- Optimum, Animal Planet and the Bronx Zoo have partnered to offer Puppy Bowl fans nationwide a chance to win an all-inclusive trip for four to NYC to attend a live taping of the cutest sporting event of the year, PUPPY BOWL XI. In addition to the trip, the sweepstakes awards the grand prize winner a Bronx Zoo/Animal Planet gift pack and a one year Bronx Zoo premium membership.

As part of the partnership and throughout the remainder of the summer months, Animal Planet branding will be featured onsite at the Bronx Zoo with a TOO CUTE! Craft Zone for young zoo visitors. The new zone, featuring arts and crafts based on the adorable pets from Animal Planet's TOO CUTE!, offers kids a chance to participate in a wide variety of exciting, hands-on activities. Kids can also attend special workshop events that include creating wild animal masks, building bird feeders, making camouflage art and more. 

A schedule of activities for the TOO CUTE! Craft Zone can be found at http://bronxzoo.com/plan-your-trip/events-calendar/crafts-area.aspx.

The Bronx Zoo Puppy Bowl Sweepstakes continues until August 31, 2014. For additional information and to enter online, please visit: http://bzpuppybowlsweepstakes.com/.

About Animal Planet
Animal Planet, a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service, and merchandising extensions.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is a leading media and telecommunications company, serving millions of households and businesses throughout the greater New York area. Providing quality products that keep customers connected, Cablevision offers Optimum-branded digital cable television, high-speed Internet and voice services as well as Optimum WiFi, the nation's most robust WiFi network.  Cablevision's Lightpath subsidiary is a premier provider of integrated business communications solutions for larger companies.  Through its local media and programming properties – News 12 Networks and Newsday Media Group – Cablevision also delivers news and information created specifically for the communities it serves. Additional information about Cablevision is available at www.cablevision.com.

SOURCE Discovery Communications

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