SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

"FANmercial" honors Blimpie's 50th birthday celebration

Fans vote and win a chance for great prizes

SCOTTSDALE, Ariz., Aug. 4, 2014 /PRNewswire/ -- Blimpie® (www.blimpie.com) fans submitted hundreds of ideas garnering thousands of votes to create fan-inspired commercials in honor of the brand's 50th birthday. Now, they'll have the chance to not only select their favorite FANmercial, but win an amazing prize as well.

Blimpie Celebrates 50 Years!

Fans will vote and a winner will be randomly selected to choose from one of three great prizes -- a trip for two to Las Vegas; a 65" Samsung Smart LED TV with GoPro Hero3+; or $2,500 cash. The FANmercial finalist videos will be released on Blimpie's Facebook page August 4th, 2014. Fans can vote on the commercials throughout the month of August. The commercial with the most votes will be announced on or before September 26th, 2014.

"From idea generation to video production, the FANmercial has been a tribute to the creativity and passion of Blimpie's fans as they celebrate our 50th Birthday with us," said Steve Evans, vice president of marketing at Kahala. "We're excited to unveil the final video spots for everyone to enjoy. The FANmercial's we have seen so far are terrific. Our fans are so creative and the videos are so much fun to watch."

The FANmercial project has run entirely on Blimpie's Facebook page and contributed to a 25% growth in Facebook fans for the brand. In January, Blimpie launched a two-month campaign encouraging fans to submit ideas for the brand's next TV spot. This spring, more than 11,000 fans voted on their favorite idea.

Rather than using a traditional video production team, Blimpie engaged video production powerhouse, POPTent, to bring the FANmercials to life. POPTent hosts a community of more than 50,000 video creators equipped with the tools to produce engaging, high-quality videos for some of the largest brands in the world, including FedEX, General Mills and GEICO.

Facebook Likes = FANmercial Luck!

  • To vote for your favorite FANmercial, visit Blimpie's Facebook page and become a fan, then check out the new FANmercials scheduled to debut on August 4, 2014. Voting will continue through the month of August.
  • The winning voter will be selected in one (1) random drawing to be held on or before September 26th, 2014.
  • The winning voter will choose one of three prize packages:
    • a trip for two to Las Vega
    • a 65" Samsung Smart LED TV with GoPro Hero3
    • $2,500 cash prize
  • No purchase necessary
  • Fans may vote once a day

50th Birthday and Background
It's a year of excitement and anticipation as stores celebrate 50 years of selling craveable subs and being America's Sub Shop®.  Blimpie kicked off the yearlong celebration April 4th with 50-cent regular-sized Blimpie Best subs for the first 200 customers that entered each store. More recently, Blimpie launched the Hoboken Hero Sub, a new sub that was introduced to guests as a way to pay homage to the birthplace of the Blimpie sub and brand. It all began 50 years ago when three high school friends in Hoboken, N.J., set out to create the greatest sub sandwich on the planet. They called it a Blimpie as they thought their newly created sub sandwich resembled a blimp. A half century later, that sub has become beloved by millions, and the brand has grown to hundreds of locations around the globe.

About Blimpie
Headquartered in Scottsdale, Ariz., Blimpie® serves sub sandwiches prepared with quality ingredients along with delicious salads. Founded in 1964, Blimpie has grown to approximately 600 franchised restaurants across the U.S. and abroad.  In 2006, Blimpie became part of Kahala Brands, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com. For more information about Kahala Brands, visit www.kahalamgmt.com.

Photo - http://photos.prnewswire.com/prnh/20140804/133061

SOURCE Blimpie

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...