SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Force Fuels, Inc. Subsidiary Cafe Serendipity Inc., Signs Its First Franchise Agreement for a Branded Recreational Marijuana Store in Colorado.

HENDERSON, NV -- (Marketwired) -- 08/04/14 -- Cafe Serendipity Inc., a wholly owned subsidiary Force Fuels Inc. (OTC Pink: FOFU) (PINKSHEETS: FOFU) (the "Company") is pleased to announce that it has signed its first franchise agreement for a recreational marijuana cafe store branded Cafe Serendipity in Colorado. Under the agreement Cafe Serendipity is to receive an initial franchise fee of $25,000, product sales, as well as significant monthly royalties on top line revenues generated at the store. Franchisee's are expected to have a 65% gross profit margin business as well, in our business model.

This marks the first initial milestone whereby Cafe Serendipity plans to roll out fully branded stores coast to coast through a franchise network. The company also has plans to solicit the estimated 6000 medical marijuana legal dispensaries already in the USA to convert to branded dealership programs. Management believes that the company has developed an excellent value proposition that will help consumers with consistency of product lines, ease of purchase transactions while providing this highly fragmented industry with time honored retail strategies.

"We are extremely delighted to have our first franchise store deal signed. We have been doing a lot of planning on how to build out a national chain as well as conversions to existing marketplace. We offer a unique solution from partners to branded merchandise, banking solutions, and coming soon, celebrity spokesperson."

Bob McNulty, Chairman

About Cafe Serendipity Inc.

Based in Henderson, Nevada: Cafe Serendipity Inc. is a builder of upscale branded turnkey retail stores, financial solutions, technology and science to the recreational and medical marijuana industry. The company plans to market a unique branded product line of accessories, apparel, coffee and teas, bakery and other edibles, lotions, marijuana and oils through a coast to coast franchise and dealer network to the recreational and the approximately 6000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor:

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may", "would", "will", "expect", "estimate", "can", "believe", "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc. ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Force Fuels Inc. filings with the Securities and Exchange Commission and/or the company's website.

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