SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

AppDirect Expands Leadership Team to Drive Cloud Adoption and Empower Businesses Globally

AppDirect, the leading cloud service marketplace and management company, announced today that it has made two appointments to its leadership team: Stephen Banbury joins as Vice President of Worldwide Marketing, while Mark Beebe joins as Vice President of Customer Operations. With these strategic hires, AppDirect gains deep expertise in customer service and channel strategy to support its rapid expansion and scalability.

Backed by investors that include Peter Thiel’s Mithril Capital, AppDirect offers a platform to enable every aspect of distribution for cloud-based software and services, including provisioning, billing, product integration, identity and access, and application management. Recently named a Forbes Most Promising Company, AppDirect is lowering barriers for developers, channels, and businesses, disrupting traditional delivery systems and driving the growth of the cloud economy.

“At AppDirect, we’re enabling local businesses across the globe to easily access software and services through a truly connected cloud ecosystem. With Stephen and Mark on board, we can continue our focus on making software widely accessible while continuing to scale and accelerate our worldwide growth,” said Daniel Saks, co-founder and co-CEO of AppDirect. “Stephen and Mark are proven leaders who can drive business decisions, contribute to our innovation and support our strategic growth. They embody AppDirect’s values and will play an important role in moving our company forward.”

Banbury joins AppDirect with more than 20 years of marketing experience with both B2B and consumer companies. Most recently, he served as Vice President of Global Commercial Segment Marketing at Symantec, a role in which he was responsible for leading the company’s go-to-market strategy, product marketing, pricing, customer lifecycle, and integrated marketing across emerging channels and verticals such as telecom, managed service providers, and cloud service providers. Prior to Symantec, he served as senior director of worldwide partner marketing at McAfee.

Beebe comes to AppDirect with over 15 years of experience building and running global client services, strategic account management, support, and business operations for pioneering enterprise technology companies. Prior to AppDirect, he built and ran the client services organization for RichRelevance, a leading provider of digital marketing and analytics solutions across the web, store, and mobile for top retailers. Previously, Beebe served as GM and Head of Customer Success at Thomson Financial / Reuters.

For both Banbury and Beebe, AppDirect’s leading position in the cloud services delivery sector, as well as its strong growth trajectory and momentum, were key factors that drew them to the company.

“Cloud services is one of the fastest growing areas in the technology industry, and AppDirect has distinguished itself very quickly as the clear leader in the space,” said Beebe. “It’s exciting to have the opportunity to enable that type of extraordinary growth.”

Banbury added: “AppDirect has done an impressive job developing deep relationships with world-class enterprises to empower businesses around the globe. As an increasing number of service providers explore new options to power the future of their business, I look forward to helping them discover AppDirect and all of the amazing results that our technology can help them achieve.”

About AppDirect

AppDirect is the leading cloud service marketplace and management company at the forefront of powering the global cloud economy. Its innovative platform powers the marketplaces of trusted companies around the globe—including Samsung, Staples, Deutsche Telekom, FICO, TeliaSonera, Rackspace, Swisscom, Red Hat, Cloud Foundry, and more—and helps connect more than 20 million users in 150+ countries to leading solutions such as Microsoft Office 365, Box, and Google Apps. Founded in 2009, AppDirect is based in San Francisco and has offices in London, Munich, and Montreal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...