SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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The University of Akron Selects V12 Group's Launchpad to Power Student Marketing Program

RED BANK, N.J., Aug. 5, 2014 /PRNewswire/ -- V12 Group is proud to announce that its marketing platform, Launchpad, is boldly going where it's never gone before: to college. The Taylor Institute of Direct Marketing at The University of Akron (UA) will offer students hands-on experience by implementing the industry's first customer management and acquisition marketing automation platform in its on-campus laboratories.

V12 Group's marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications.

Working with V12 Group, The Taylor Institute will deploy the state-of-the-art Launchpad platform allowing students to turnkey direct interactive marketing projects that segment current customers, identify prospects, develop email, social media and online display advertising messages, execute campaigns and receive analytics on campaign results. During the term of the license agreement between UA and the V12 Group, the V12 Group also will sponsor the Marketing Analytics Lab in the Taylor Institute of Direct Marketing, which will carry the V12 Group's name during the term. 

"We strive for the constant pursuit of education in our field and are thrilled to be working with UA to help close the marketing automation skills gap and prepare the next generation of marketing experts," said V12 Group CEO Paul Chachko. "It is our hope that our cutting edge platform will prove to be an invaluable resource allowing students to gather their own empirical evidence and develop highly in demand skills."

"The successful use of this platform will give our marketing program a leg up on competing institutions and enable us to differentiate our program on the basis of real world applicability," said Professor of Marketing and Marketing Department Chairman William E. Baker, Ph.D. "Offering students access to the information provided by this system reinforces our dedication to collaboration and supporting education through hands-on experience."

The Taylor Institute is the country's premiere direct marketing learning and research venue. It was established at UA in 2003 to educate undergraduate and MBA students in the specialized ideas, issues and techniques of direct and interactive marketing, including social media, marketing analytics, database marketing, qualitative marketing research and more. The Taylor Institute supports this education by: maintaining laboratories where students apply classroom skills and knowledge, collaborating with corporate organizations on real-time student projects, and housing the majority of UA's College of Business Administration (CBA) marketing classes.

Launchpad is a unique multi-channel customer management and acquisition marking automation platform with a full range of marketing channels seamlessly integrated onto a single dashboard. The streamlined UI facilitates planning, delivery and optimization of campaigns across email marketing, online display advertising, social, mobile, and direct mail channels. V12 Group's industry leading data powers the SaaS-based, private cloud-hosted platform. With Launchpad, marketers are enabled to identify and reach new consumer, business, display and automotive prospects by selecting from V12 Group's 3.4 billion record data warehouse. 

For more information about Launchpad, visit the V12 Group website.

To learn more about direct marketing studies at UA, visit The Taylor Institute of Direct Marketing.

About V12 Group
V12 Group is a leading provider of data and multi-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. V12 Group's marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications to drive new and existing customer engagement, increase sales and improve return on marketing investment.

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SOURCE V12 Group

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