SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

News Feed Item

Growl Media Secures Series A Investment From Auvest Group

DUBAI, UAE, August 6, 2014 /PRNewswire/ --

Dubai-based startup Growl Media ('Growl'), a creator of edutainment content for young children, has secured a Series A investment from the Auvest Group ("Auvest"), an alternative investment and advisory firm. Under the terms of the agreement, Auvest will acquire a significant minority stake in Growl with an added option to increase its shareholding.

     (Logo: http://photos.prnewswire.com/prnh/20140714/697043 )

"The funding will enable us to expand our product offering to webisodes and TV; continue to build our stable of apps; enhance Eureekah, our technology platform built in-house; and bring our content to new markets," said Dinesh Lalvani, CEO and Founder of Growl.

The team at Growl will double over the coming months as it prepares to launch its first series of webisodes in Arabic featuring Zee, one of its main characters. Zee was recently announced as the brand ambassador for the Samsung Galaxy Tab for Kids in an agreement signed between Growl and Samsung. By starting with mobile content such as apps and webisodes, Growl has been able to reach a huge cross-section of the population in a short amount of time. Eventually, the company is looking to expand into TV, film and merchandise. Lalvani believes that being accessible on multiple touch points creates a more holistic learning experience for children as it reinforces fundamental concepts in different ways.  

"Growl is poised to become a dominant player in the market for children's content in the MENASA region and we are excited to be part of this journey with Dinesh and his talented team", said Humayun Shahryar, CEO and Founder of Auvest. The board of directors of Growl will be expanded to include two senior executives from Auvest.

Growl was founded by Dinesh Lalvani in April 2013, along with Divia Srinivasan (CFO). The company's vision is to "Educate, Entertain, Empower" by creating quality, culturally-relevant edutainment content for children around the world. To date, the company has published 9 apps based on two characters, Alfie and Zee, which target 2-6 year olds in the Indian and Arabic-speaking markets. Published under the brand name "AppyKids", these apps introduce young children to languages and cultures in a fun and entertaining way. Growl's portfolio of apps recently surpassed half-a-million downloads, with all of them reaching #1 on the Apple App Store, a clear indication of the growing demand for such content in the region.

The idea to set-up Growl came to Lalvani when he wanted to teach his children Arabic and Hindi. "I just could not find engaging, local content. While kids content developed in the western markets are imaginative and rich, they lack cultural context. Local children's content, on the other hand, tends to be poor in quality and narrow in focus. That's where we believe Growl can make a difference," said Lalvani.  

About Growl Media 

Growl Media ("Growl") is a start-up established in April 2013 with a mission to create quality, culturally relevant, 'edutainment' content for children in the Middle East, North Africa and South Asia ("MENASA") region. Based in Dubai, U.A.E. with a presence in India and Hong Kong, the company has grown rapidly as it expands from edutainment apps into webisodes and television.

About Auvest 

The Auvest Group was founded in early 2007 and offers investment management, corporate advisory and research services to institutional clients.  

Contact Growl Media: Sofia Zaman. +971-4-423-2026


SOURCE Growl Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...