|By Business Wire||
|August 6, 2014 04:00 AM EDT||
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has appointed advertising fraud prevention specialist Eric Bozinny, as its Network Quality Director. With more than seven years of experience in combating suspicious traffic and malware, Bozinny will be responsible for enhancing YuMe’s video advertising fraud prevention systems, policies and responses, as well as evangelising YuMe’s efforts to educate advertisers, publishers and consumers on the issues, trends and various approaches related to upholding traffic quality standards.
YuMe’s longstanding and multi-faceted approach for delivering quality and safety to brand advertisers – a wide SDK footprint that enables its organic systems to check the quality of inventory in real-time, a network analysis and optimisation team that supplements the technology in helping to identify incidents and potential trends before they become issues, and an experienced publisher management team to consistently work with publishers on best practices and educate on industry trends – will be enhanced by Bozinny and the Traffic Quality team to enforce policy workflow, analysis and improvement. Bozinny will also develop and manage updates to brand safety review guidelines in order to help ensure a high quality content environment for all YuMe brand advertisers.
“YuMe is committed to maintaining its reputation as a safe, clean and well-lit platform environment where brand advertisers can feel very comfortable that their advertising dollars are being well spent,” said Bryan Everett, EVP Business Development & Sales Operations, YuMe. “Having someone of Eric’s caliber and experience on our team will provide assurance that the inventory acquired meets the standards demanded by YuMe’s customers and the marketplace as a whole.”
Most recently, Bozinny spent five years as Microsoft’s Senior Program Manager, Advertising Fraud, where he created and instituted a fraud forensic investigation team, developed a click fraud client support strategy, and evangelised the need for more transparency in how the industry monitored for click fraud. Prior to Microsoft, Bozinny was Director of Technical Operations at aQuantive, formerly Avenue A, where he created and built out the agency technical operations team.
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 15 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements, including those in quotations. In some cases, you can identify forward-looking statements by the words “ensure” “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our capabilities to detect and prevent advertising fraud and ensure inventory quality, market trends, and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include the “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended March 31, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.