|By Marketwired .||
|August 6, 2014 10:15 AM EDT||
CHICAGO, IL -- (Marketwired) -- 08/06/14 -- Today, Jellyvision announced that software giant Adobe (NASDAQ: ADBE) was able to cut its tax liability by almost $5 million -- with a huge helping hand from ALEX®, Jellyvision's virtual benefits counselor. As described in this case study, Adobe enrolled 62 percent of its almost 6,000 employees in health savings account (HSA) plans -- and both reduced its tax liability under the Affordable Care Act by a whopping $4.7 million and dramatically increased the number of high-fives administered in its HR department during enrollment season.
Although consumer-directed health plans (CDHPs), including HSAs and health reimbursement accounts (HRAs), can be big money savers for both employees and employers, getting employees to change from their "I don't wanna" mentality -- i.e., "I don't want to shift from my traditional (but more expensive) PPO plan" -- can be a challenge. Adobe, which had long planned to offer CDHPs as part of its benefits strategy, wanted to defeat the "I don't wanna" attitude and help employees see the advantages of these types of plans.
"For years we've been trying to get employees out of the PPO with cost increases -- to no avail," said Rosemary Ariada-Keiper, Senior Director of Rewards at Adobe Systems. "When I ask, 'Why would you stay in this more expensive plan?' they tell me, 'I don't want to bother with dealing with an account. I just don't want to do it.'"
To address this, Adobe adjusted the designs of its medical plans to make HSAs the most appealing option, and created a sophisticated communication plan. This included a website price transparency tool, call center and benefits videos. And while the videos could provide employees with detailed overviews of the information available in their printed benefits guides, Adobe knew they weren't capable of helping employees figure out what plan offerings would make sense for them personally.
So they turned to ALEX.
Because ALEX considers factors like an employee's location, income and family size, it can provide the kind of plan recommendations that help employees make smart decisions about their benefits options -- smart decisions like choosing more economical HSA plans over expensive PPOs, for instance.
"Video is not interactive. We use video to take the place of benefits people standing up and doing presentations," said Ariada-Keiper. "Video can get into nitty-gritty details, but it can't guide employees through a difficult decision. That's what ALEX is for."
Not only did ALEX help Adobe employees make good choices, it kept them entertained and engaged. In fact, Adobe employees absolutely loved using ALEX -- 98 percent of employees surveyed found the medical insurance module "Extremely," "Very" or "Somewhat" helpful, and 91 percent felt they had a better understanding of how their medical benefits worked after using ALEX.
ALEX is an interactive benefits counselor who transforms jargon, legalese, and gobbledygook into personally relevant information employees can use to make smart decisions about their benefits. Today ALEX is adored by millions of employees in hundreds of companies, and when HR leaders see how he drives benefits savings, reduces employee confusion, and boosts engagement they can't help but fall in love as well. To learn more about ALEX, please visit meetalex.com.
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit jellyvision.com.
On behalf of Jellyvision:
Mark Van Hook
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Mar. 28, 2015 06:30 PM EDT Reads: 899
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 28, 2015 06:00 PM EDT Reads: 1,372
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Mar. 28, 2015 06:00 PM EDT Reads: 1,751
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 28, 2015 06:00 PM EDT Reads: 1,243
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 28, 2015 05:45 PM EDT Reads: 1,023
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 28, 2015 05:00 PM EDT Reads: 3,007
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 28, 2015 04:15 PM EDT Reads: 2,390
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,243
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,450
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 28, 2015 04:00 PM EDT Reads: 1,236
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 28, 2015 03:30 PM EDT Reads: 2,124
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 28, 2015 03:15 PM EDT Reads: 2,498
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
Mar. 28, 2015 03:00 PM EDT Reads: 3,397
What’s inside the cloud? Hard work. Cloud operators know the world inside the datacenter is gritty. Vendor marketing speak and cloudwashing quickly melt in the heat of SLAs, uptime guarantees, and users who want it now. In his session at DevOps Summit, Hernan Alvarez, Chief Product Officer at Blue Box Group, will deliver an unvarnished look inside the world of cloud operators, from the perspective of someone who lives it. Attendees get a front-row look into the toolkits and processes that enabl...
Mar. 28, 2015 03:00 PM EDT Reads: 1,503
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Mar. 28, 2015 03:00 PM EDT Reads: 2,979