SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

News Feed Item

High-Five! Jellyvision's ALEX(R) Helps Adobe Reduce Tax Liability by $4.7 Million

Back-Slapping and Whoops of HR Joy Also Reported as 62 Percent of Employees Enroll in HSA Plans

CHICAGO, IL -- (Marketwired) -- 08/06/14 -- Today, Jellyvision announced that software giant Adobe (NASDAQ: ADBE) was able to cut its tax liability by almost $5 million -- with a huge helping hand from ALEX®, Jellyvision's virtual benefits counselor. As described in this case study, Adobe enrolled 62 percent of its almost 6,000 employees in health savings account (HSA) plans -- and both reduced its tax liability under the Affordable Care Act by a whopping $4.7 million and dramatically increased the number of high-fives administered in its HR department during enrollment season.

Although consumer-directed health plans (CDHPs), including HSAs and health reimbursement accounts (HRAs), can be big money savers for both employees and employers, getting employees to change from their "I don't wanna" mentality -- i.e., "I don't want to shift from my traditional (but more expensive) PPO plan" -- can be a challenge. Adobe, which had long planned to offer CDHPs as part of its benefits strategy, wanted to defeat the "I don't wanna" attitude and help employees see the advantages of these types of plans.

"For years we've been trying to get employees out of the PPO with cost increases -- to no avail," said Rosemary Ariada-Keiper, Senior Director of Rewards at Adobe Systems. "When I ask, 'Why would you stay in this more expensive plan?' they tell me, 'I don't want to bother with dealing with an account. I just don't want to do it.'"

To address this, Adobe adjusted the designs of its medical plans to make HSAs the most appealing option, and created a sophisticated communication plan. This included a website price transparency tool, call center and benefits videos. And while the videos could provide employees with detailed overviews of the information available in their printed benefits guides, Adobe knew they weren't capable of helping employees figure out what plan offerings would make sense for them personally.

So they turned to ALEX.

Because ALEX considers factors like an employee's location, income and family size, it can provide the kind of plan recommendations that help employees make smart decisions about their benefits options -- smart decisions like choosing more economical HSA plans over expensive PPOs, for instance.

"Video is not interactive. We use video to take the place of benefits people standing up and doing presentations," said Ariada-Keiper. "Video can get into nitty-gritty details, but it can't guide employees through a difficult decision. That's what ALEX is for."

Not only did ALEX help Adobe employees make good choices, it kept them entertained and engaged. In fact, Adobe employees absolutely loved using ALEX -- 98 percent of employees surveyed found the medical insurance module "Extremely," "Very" or "Somewhat" helpful, and 91 percent felt they had a better understanding of how their medical benefits worked after using ALEX.

Click here to read more about how Adobe helped enroll employees in HSA plans with ALEX. Click here to find out how ALEX can help you do the same!

About ALEX®
ALEX is an interactive benefits counselor who transforms jargon, legalese, and gobbledygook into personally relevant information employees can use to make smart decisions about their benefits. Today ALEX is adored by millions of employees in hundreds of companies, and when HR leaders see how he drives benefits savings, reduces employee confusion, and boosts engagement they can't help but fall in love as well. To learn more about ALEX, please visit meetalex.com.

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit jellyvision.com.

On behalf of Jellyvision:
Mark Van Hook
Email Contact
919.745.3689

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...