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SYS-CON MEDIA Authors: Elizabeth White, AppDynamics Blog, Ian Goldsmith, Ed Featherston, Pat Romanski

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Smartify Doubles Revenues in First Half of 2014, Establishes Leadership as First Enterprise Solution Connecting Social Data to Customer Strategy

Smartify Marketing Automation and Analytics Platform for Brands Integrates Real Time Social Data With Enterprise Systems Seamlessly

PASADENA, CA -- (Marketwired) -- 08/06/14 -- Rapidly emerging marketing automation and analytics leader Smartify announces business highlights for the first half of 2014. The SaaS technology company has grown revenues by 100% year over year under the leadership of CEO Carla Bourque, while expanding its automated marketing intelligence platform to 3.2 million individuals self-reporting over 250 million actionable data points, launching a raft of new campaign and analytics products, and building partnerships with HubSpot, Gigya, Exact Target and Marketo, among others.

The Southern California startup serves brand clients like Google, Redbox, Cost Plus World Market, NBCUniversal, Machinima, and EA, delivering omnichannel marketing campaigns that drive enterprise-level insights. Smartify's best-in-class technology provides unparalleled IT-free functionality and creativity for B2B and B2C marketers, with robust solutions for loyalty, commerce, and social via more than 75 mobile-ready campaign products -- more than any other solution.

Smartify's platform also delivers marketer-friendly, visualized real-time analytics, connecting digital marketing campaigns to unique customers for true social ROI. A suite of next generation analytics products, including the industry's first predictive survey analysis and a cohort report that unlocks campaign "stickiness" insights, helps marketers connect their top line data to the business's bottom line.

"The campaign automation space is overcrowded and ultimately unsustainable," says Smartify CEO Carla Bourque. "Enterprise brands want -- and increasingly demand -- a robust marketing technology that drives mission-critical insights from social campaigns to their essential systems, without the bog of IT or the frustration of so many limited point solutions."

Smartify's average campaign conversion rate of 35% is the highest in the industry. Clients leveraging Smartify's SmartEngage evergreen solution see conversions well above 60%. One major entertainment client recently achieved 74% engagement rates by leveraging Smartify's SmartSurvey product to extract key customer insights within a few days.

"True ROI from social has been considered something of a Holy Grail, but the technology is here, and more importantly, it's working," says Bourque.

ABOUT SMARTIFY

Smartify is the revolutionary marketing platform for brands on a mission. Empowering marketers -- and their agencies -- with a complete suite of data-driven solutions, Smartify's intelligent platform drives the industry's highest engagement and delivers marketer-friendly, visualized analytics in real time via an intuitive dashboard. Smartify was founded in 2011.

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