SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Volkswagen Group of America Redefines Driving Experience Through Cloud and Connected Intelligence Services

TRAVERSE CITY, MI--(Marketwired - August 06, 2014) -  As vehicle connectivity and advanced assistance systems become a ubiquitous part of today's driving experience, researchers at Volkswagen Group's Electronics Research Laboratory (ERL) are developing intuitive forms of communications between driver, car and the external environment. ERL researchers are leveraging three elements crucial for connected driving -- the car, mobile devices and cloud.

"The end-to-end user experience is the key success factor to providing more connected intelligence services to our customers," said Chuhee Lee, Deputy Director, Volkswagen Group of America, Electronics Research Laboratory. "This means being in touch with customers in and out of the car using cloud and connected devices, and ultimately designing a vehicle capable of learning, predicting, and adapting to drivers' needs and wishes."

More future Volkswagen Group vehicles will offer technologies that seamlessly integrate smart phone applications and enable connected navigation with real-time map images and updates. The navigation systems would also mimic the expertise of a driving companion, familiar with both the driver and destination.

As part of Audi's Intelligent Urban Mobility initiative, ERL researchers are also developing vehicle intelligence technologies that enable cars to identify the preferences and individual needs of drivers. For example, vehicles would connect to the cloud and understand the driver's location, how it affects the driver's mobility, and will provide assistance to the driver's specific needs, such as routing the driver to an available parking spot. 

About Volkswagen Group Electronics Research Laboratory (ERL)
Volkswagen Group's Electronics Research Laboratory (ERL), located in Belmont, California represents the Group's applied research and development initiatives in North America. With a focus on advanced technology, the ERL's mission is to identify and develop innovations for future generations of vehicles with the goal of transferring technologies from many industries into the automotive domain. The ERL was established in August 1998 with three employees. Today, the lab has grown to become the Volkswagen Group's largest advanced technology research and development laboratory of its kind outside of Germany, employing more than 140 engineers, social scientists, researchers, and product designers. Supporting Volkswagen Group brands such as Audi, VW, Bentley, Bugatti, Ducati, and Lamborghini, the ERL's prime Silicon Valley location has enabled the team to draw upon the regions innovative spirit while successfully bridging the gap between the Group's comprehensive engineering resources and Silicon Valley imagination.

About Volkswagen Group of America, Inc.
Volkswagen Group of America, Inc. (VWGoA) is a wholly owned subsidiary of Volkswagen AG, one of the world's leading automobile manufacturers and the largest carmaker in Europe. VWGoA operates a manufacturing plant in Chattanooga, Tennessee and houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Founded in 1955, the company's headquarters are in Herndon, Va.; VWGoA brings vehicles to the U.S. that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and eco-conscious automobiles that are competitive and set world standards in their respective classes. The company has approximately 6,000 employees in the United States and sells its vehicles through a network of approximately 1,000 dealers.

Notes:
This press release and images are available at media.vw.com. Follow us @VWNews.

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