Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, Carmen Gonzalez, AppDynamics Blog, Roger Strukhoff, Cloud Best Practices Network

News Feed Item

Advocate Marketing Leader Crowdly Announces Strong Company Momentum and New Platform Launch

Crowdly Revenue Snowballs 300% YoY With Key Customer Wins Including Glenfiddich and SodaStream

BOSTON, MA -- (Marketwired) -- 08/06/14 -- Crowdly, the innovative advocate marketing platform, today announced strong market momentum and new customer wins including SodaStream and William Grant & Sons brands Balvenie, Glenfiddich, Hendrick's Gin and Sailor Jerry. The accelerated motion comes with the launch of Crowdly 2.0, which provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans -- driving advocacy, brand loyalty and sales. Crowdly grew revenues over 300 percent in H1 2014 compared to H1 2013, and increased its customer base by 400 percent over the same period.

"So much of the success of our spirits has been due to the word-of-mouth we've earned from advocates who love our brands," said Jayme Brown, Manager of Digital Content and Relationship Marketing at William Grant & Sons USA. "Bringing that online, and connecting with our most engaged fans and influencers is no longer a nice-to-have, but a necessity. Crowdly is helping us identify and connect with those true advocates as individuals and cultivate real, long-term relationships to provide them a more meaningful experience, while improving brand loyalty and encouraging increased word-of-mouth influence."

Crowdly, profiled by the Altimeter Group in "Leveraging Social Identity" as one of only two selected companies to address the advocacy stage of the customer lifecycle, now boasts enterprise customers across verticals including consumer packaged goods, liquor, lifestyle, hospitality and more. Customers include top brands like Hilton, Lowe's, SodaStream and William Grant & Sons. Crowdly also works with marquee agencies BBDO, Edelman, Hill Holliday, MMB, Mullen and Vayner. To date, Crowdly has helped brands and agencies find and build relationships with over 1,000,000 organic advocates worldwide, while generating a 4X average increase in advocate engagement.

Crowdly's advocate marketing platform empowers large consumer brands to identify, segment, rank and make real connections with the advocates that love them, helping brands drive true advocacy and word-of-mouth buzz by authentically engaging with influential fans at scale. Only Crowdly can surface and connect a brand with all of the existing advocates hidden within their Facebook community.

"Crowdly's new platform capabilities allow us to track individual fan engagement and influence over time, and connect with true brand loyalists," noted Laurie Warden, Director of Strategy at MMB. "This helps us tie influence to ROI, and foster smarter relationships that drive the bottom line."

The release of Crowdly 2.0 significantly enhances customers' advocate marketing capabilities, allowing them to go beyond Crowdly 1.0's ability to surface and identify advocates. With Crowdly 2.0, brands can make information on their most influential organic fans immediately actionable, using simple yet powerful ways to not only identify, but now also to connect with advocates on a one-to-one or one-to-many basis. The new release builds on the existing advocate marketing platform and helps companies create a direct owned channel to reach their top advocates, allowing them to analyze and improve interactions for ongoing relationships. With Crowdly 2.0, companies are driving more value from word of mouth programs, leading to more loyal brand advocates and ultimately higher revenue through consumer purchases.

Brands and their agencies using Crowdly 2.0 can now:

  • Identify the advocates that love them most by surfacing, contextualizing, and ranking the most influential people within a brand's Facebook community.
  • Activate these advocates for initiatives or product launches through targeted, gated outreach on a one-to-one or one-to-many basis (and build a direct earned channel to their top fans).
  • Use Crowdly's powerful insight and reporting capabilities to understand the people, topics, and trends driving word-of-mouth about clients' brands.
  • Easily create and track real-time fan segments based on the conversations that matter, including creating effective custom audiences and look-alikes for paid media on Facebook.
  • Tie individual social history to loyalty and rewards programs, finally allowing marketers to directly connect brand advocacy to purchase.

"We're in the middle of a fundamental shift where great brands are now taking a digital first approach to their word-of-mouth and advocacy initiatives. More than ever, brands are emphasizing the need to connect these strategies with their true, passionate fans, not a rented list," said Dan Sullivan, president and founder of Crowdly. "It's been rewarding to see our traction skyrocket over the past year. The accelerating shift in brand priorities from purely high volume reach to high value interactions gives us plenty of reason to be optimistic."

For more information on the Crowdly platform, visit: www.crowdly.com

About Crowdly
Crowdly is the leading advocate marketing platform empowering large consumer brands to build a base of authentic advocates, activate them, and learn from their behavior to increase word-of-mouth promotion and brand advocacy. Working with top brands like Hilton, Lowe's and SodaStream, along with agencies like BBDO, Edelman and Hill Holiday, Crowdly seamlessly integrates with Facebook to show brands the lifetime influence of their top fans and a complete history of fans' interactions over time. Through identifying and fostering Superfans, Crowdly helps brands drive stronger word of mouth marketing and greater ROI.

Contact:
Dan MacLeod
Scratch Marketing + Media for Crowdly
240-603-2887
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applica...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantro...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications U...