|By Jill Konrath||
|August 6, 2014 11:09 PM EDT||
What's a value proposition – and why is it important? It's a clear statement of the tangible business value that companies get from using your product or service. It's the outcome of using your offering – not what your offering is.
For example, I do training. No one cares about training. But, when I work with my clients, I help them with new client acquisition and faster sales cycles. That's what they get from my training programs – and that's the ONLY reason people hire me.
So, your challenge is to figure out what your outcomes are. Here's a tip. Every value proposition has three components: