SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Lay's® Canada announces 2014 Do Us a Flavour™ finalists

Canadians are invited to try all four flavours and vote for the yummiest from August 12 to October 15

MISSISSAUGA, ON, Aug. 7, 2014 /CNW/ - After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest:

  • Bacon Poutine on Lay's Original by Guillaume Lorrain from Trois-Rivières, Quebec
  • Cinnamon Bun on Lay's Original by Gloria Melanson from London, Ontario
  • Jalapeño Mac N' Cheese on Lay's Wavy by Randall Litman from Calgary, Alberta
  • Tzatziki on Lay's Kettle Cooked by Denise Vella from Cambridge, Ontario

It's now up to Canada to decide the winning flavour by trying all four and voting for the yummiest from August 12 until October 15. Canadians can vote once per day on each of the following platforms:

  • Lays.ca/Flavour
  • Tweet using vote and one of the flavour finalist hashtags (i.e. #VoteFlavourName)
  • Instagram using vote and one of the flavour finalist hashtags (i.e. #VoteFlavourName)
  • Text VOTE to 101010

Voting hashtags are: #VoteBaconPoutine, #VoteCinnamonBun, #VoteJalapenoMacNCheese and #VoteTzatziki.

In February, the Lay's Do Us a Flavour contest challenged Canadians to submit their ideas for the next great potato chip flavour for a chance to win $50,000 plus one per cent of their flavour's future sales once the voting period ends. In less than two months, the contest received an overwhelming response almost doubling the number of submissions received in 2013, its inaugural year. The volume of Do Us a Flavour ideas reflects Canadians' passion for Lay's, the country's favourite potato chip brand.

"We were blown away by the tremendous creativity and passion that Canadians brought to this year's contest. There were over a million amazing ideas submitted, so selecting our four Do Us a Flavour finalists was not an easy task!" says Susan Irving, Director of Marketing, PepsiCo Food Canada. "The challenge ahead for these flavours is to win the votes of chip aficionados across the country and become the next addition to our flavour lineup. We can't wait to see what Canadians decide."

All four finalist flavours will be available in stores across the country at the beginning of August for a limited time. After October 15, votes will be tallied and the next great Lay's potato chip flavour will be announced and launched into market in late November.

As part of this year's contest, television personality James Cunningham teams up with the Lay's Do Us a Flavour contest to inspire Canadians to vote for the yummiest flavour. A food explorer, James is passionate about discovering great flavours through his intrepid culinary adventures and food truck finds.

"The creative mix of finalist flavours is a great reflection of this country's passion for culinary creativity," says James Cunningham, host of Eat St. "As the voting period kicks off, I encourage all Canadians to celebrate this creativity by trying all four and voting for the yummiest flavour."

The inspiration behind the four flavours:
Bacon Poutine on Lay's Original: Guillaume Lorrain from Trois-Rivières, Quebec created this Lay's flavour as an ode to his youth. When he was young, every once in awhile when his mom wasn't home to cook dinner, as a treat, his dad would take him out for a Bacon Poutine dinner.

Cinnamon Bun on Lay's Original: Remember when you went to Grandma's house and it smelled so good? Straight from Grammas' kitchen, London, Ontario's Gloria Melanson's flavour inspiration is the waft of warm gooey cinnamon buns made with cinnamon and brown sugar baking away in the oven.

Jalapeño Mac N' Cheese on Lay's Wavy: At summer barbeques, everything ends up on one plate and this is what inspired Calgary, Alberta's Randall Litman to create Jalapeño Mac N' Cheese. His favourite combination is when Lay's Potato Chips end up next to macaroni salad - adding some jalapeño gives it a nice kick!

Tzatziki on Lay's Kettle Cooked: Denise Vella from Cambridge, Ontario fell in love with Greek food twice, which inspired her Tzatziki flavour. The first time was while backpacking through Europe after University and she fell for Greek food again when she lived on the Danforth in Toronto. The flavours in Tzatziki take her back 20 years... Yummy!

The Lay's Do Us a Flavour contest has been held in numerous countries around the world and has generated an incredible response with millions of flavour submissions. Last year, the Canadian contest received more than 600,000 flavour ideas from fans across the country. From the UK to India, Australia to South Africa and most recently the US, the Do Us a Flavour campaign has resulted in a wide spectrum of chip flavour ideas created by consumers including Caesar Salad (Australia), Chili & Chocolate (UK), Mastana Mango (India), Walkie Talkie Chicken (South Africa) and Cheesy Garlic Bread (US).

More details and official contest rules are available at Lays.ca/Flavour.

About Lay's
Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information, please visit Lays.ca.

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana.  For more information, please visit Pepsico.ca.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. 

At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit Pepsico.com.


SOURCE PepsiCo Canada

Image with caption: "2014 Lay's Do Us a Flavour finalist flavours. Canada decides the winning flavour, vote at www.Lays.ca/Flavour until Oct. 15. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42342.jpg

Image with caption: "Guillaume Lorrain from Trois-Rivières, Quebec created Bacon Poutine on Lay's Original (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42340.jpg

Image with caption: "Gloria Melanson from London, Ontario created Cinnamon Bun on Lay's Original (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42338.jpg

Image with caption: "Randall Litman from Calgary, Alberta created Jalapeño Mac N' Cheese on Lay's Wavy (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42344.jpg

Image with caption: "Denise Vella from Cambridge, Ontario created Tzatziki on Lay's Kettle Cooked (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42336.jpg

Image with caption: "Flavour expert James Cunningham reveals the 2014 Lay's Do Us a Flavour finalists (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20140807_C9613_PHOTO_EN_42346.jpg

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