Click here to close now.

SYS-CON MEDIA Authors: Andy Jonak, Carmen Gonzalez, John Wetherill, Lori MacVittie, Roger Strukhoff

News Feed Item

Elijah Degen Joins Interakt to Spearhead Digital Product & Service Expansion

Growing Digital Agency Taps Former Lenovo Global Exec to Lead Digital Marketing Strategy and Solutions

SAN FRANCISCO, Aug. 7, 2014 /PRNewswire/ -- Global digital marketing agency Interakt today announced Elijah Degen has joined the firm as Global Head – Digital Solutions. An international mobile and digital marketing expert, Degen previously led Lenovo's worldwide digital marketing strategy and operations team, where his work contributed significantly to elevating the company to the number one position in the worldwide PC market.

In his new role at Interakt, Degen will play a pivotal role in the company's Digital Marketing practice worldwide, including the launch of Resulticks, the agency's new marketing automation platform, the first truly omnichannel solution for helping marketers reach connected customers both online and off. Resulticks enables unprecedented granular targeting, detailed audience insights, multi-dimensional campaign creation, campaign management and measurement, summary and trend reporting and industry benchmarking all in a single, comprehensive platform.

With nearly 15 years of experience in building, launching and managing cross-cultural international campaigns for both Fortune 500 and startup companies, Degen brings an impressive growth-focused track record to Interakt, including business management, strategic planning, analytics, content marketing and advertising across a broad range of markets, audiences and industries.

"As a client, I was so impressed with the Interakt team and its phenomenal ability to apply emerging digital technology to engage audiences with compelling creative concepts," Degen said. "Now, I'm thrilled to come on board to launch Resulticks and help grow the agency on a global scale."

Degen also brings valuable on-the-ground experience in emerging markets to Interakt, having lived and worked in China for five years managing Lenovo's digital marketing practice for emerging markets while earning his MBA from Tsinghua University in collaboration with MIT's Sloan School of Management.

"Elijah is an extremely savvy marketing technologist who knows how to leverage advanced concepts and platforms to develop technology-enabled marketing campaigns that resonate across cultures and accelerates brand growth in global markets," said Redickaa Subrammanian, CEO and chief strategist at Interakt. "We're very excited to have that expertise on our team to expand our capabilities and solidify our position to serve clients across the spectrum, from agile startups to established enterprise brands, anywhere in the world."

To sign up for a free demo of Resulticks or learn more, visit www.resulticks.com.

About Interakt

Interakt is an award-winning global digital agency providing omnichannel digital marketing, engaged learning, user experience and technology services to brands like Levi's, HP, Estée Lauder Companies, Ecolab and Lenovo. Its Communications inside out™ approach helps companies close the gap between the brand promises they make and the brand experiences they deliver by aligning internal and external communications for a more cohesive strategy that creates and sustains long-term engagement. Interakt is headquartered in Singapore, with 9 global offices including New York, Chicago, San Francisco, London, Dubai, Chennai, Bangalore, and Mumbai. For more information, visit www.interaktco.com.

SOURCE Interakt

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
The webinar, hosted by XebiaLabs, will feature 4 experts including Special Host Gene Kim, author of The Phoenix Project, along with IT thought leaders Gary Gruver, Randy Shoup and XebiaLabs' Andrew Phillips. The panel brings more than 30 years of collective experience surrounding microservices transformations at major companies including Google, eBay and Tripwire. "The story around microservices and containers is pretty compelling and the attraction of more flexibility is obviously alluring,"...