SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

News Feed Item

XUVO.COM LAUNCHES SOCIAL NETWORK AND E-COMMERCE SITE FOR EDM COMMUNITY

Partners with WP Engine for its world-class infrastructure

LOS ANGELES, Aug. 7, 2014 /PRNewswire-iReach/ -- XUVO®, the world's first tablet cocktail mixer specially formulated to produce a neon glowing effect in drinks, announced today that it has launched its own social networking platform and e-commerce site aimed at electronic dance music (EDM) fans. Cult XUVO, as it has been dubbed, grants members exclusive access to upcoming XUVO-branded A-List events and concerts throughout the world. Cult members will be able to connect their Twitter feeds directly to their profiles on XUVO.com as well as private message other cult members through the site.  Similar to Twitter, XUVO will verify the accounts of celebrities and partners (referred to as Cult Leaders), identifying verified pages with a neon radiation symbol. Lifetime verified accounts (with an exclusive XUVO.CO short URL) are currently being offered to the first 500 members that donate $300 to the brand's Indiegogo campaign (http://xuvo.co/igg). These early adopters will receive a commemorative, individually numbered metallic certificate and their profiles featured on the founder's page at XUVO.com.

(Photo - http://photos.prnewswire.com/prnh/20140807/134309)  

"EDM fans are at the forefront of fashion and pop culture. XUVO was inspired by electronic music and our products go hand in hand with the EDM lifestyle and culture," says XUVO founder and CEO Killian Wells. "Cult XUVO is for everyone though, not just partiers. EDM is a quickly growing movement that has infiltrated and encompassed other lifestyle genres like hip-hop; XUVO's mission as a brand is to be just as versatile as the music that inspired it," adds Wells.

Cult XUVO sets itself apart from other social networks and establishes its music-centric driven branding by allowing DJ and musician members to easily add direct links to their Soundcloud and iTunes artist pages in their profiles. They've also included a Vine link option for the growing number of Viners using the platform for promotion and stardom.

In addition to the social networking platform, XUVO.com will contain a pop culture blog, a retail locator, and an e-commerce store. There will also be a library of recipes featuring unique XUVO energy-infused, blacklight-reactive desserts and cocktails like the No-Bake XUVO Cheesecake and XUVO Stuff, an edible slime tribute inspired by the 1985 cult classic "The Stuff". Recipes can be shared via Pinterest or printed in recipe-card format. An online ticketing platform to offer revenue-generating opportunities for XUVO partner venues is also in the works.

Due to its large content offering, XUVO was forced to switch servers earlier this week.  "Our former host told us we had too much content to run efficiently even though we were on their top-tier plan, " says Wells. "We migrated to WP Engine whose servers have been able to handle every new feature we throw at them. There's a reason WP Engine is referred to as the Rolls Royce of web hosts," he adds.

"XUVO's vision for an exciting social network community for EDM fans will require a platform that is robust, agile, and creative – which is why WP Engine is a perfect fit," explains Tomás Puig, Director of Labs, WP Engine.  "We handle billions of hits and thousands of terabytes of data each month for our clients.  That means we can scale and innovate alongside XUVO, giving them the best hosting experience to power their network."

XUVO joins an elite and growing roster of WP Engine clients and is now featured on their site.

XUVO has also aligned with Freshdesk for its customer support platform (clients include 3M, Sony Pictures, and Hugo Boss) and Braintree for billing (Uber, LivingSocial, and Fab.com). XUVO customers will also have the option to use their existing Amazon.com accounts (including gift cards and store credit) or the popular new payment method Dwolla.    

A native XUVO app is in development for iOS & Android devices and planned for release by fourth quarter 2014.

Nick Sinishtaj, Marketing Director for XUVO says, "Our social network offering demonstrates a forward-thinking understanding that consumers want brands they can actively be a part of. XUVO doesn't want customers, we want social partners."

In addition to its own Cult, XUVO is active on a large list of social networks including Facebook, Twitter, Google+, Instagram, Vimeo, Soundcloud, Pinterest, Vine, Tumblr, and Snapchat.

Press Contact for XUVO Labs:
Jeff Dorta
Project Publicity – www.projectpublicity.com
(866) 373-XUVO (9886)
[email protected]

Press Contact for WP Engine:
William McCormick
Grayling – www.grayling.com
(415) 442-4023
[email protected]

Media Contact: Jeff Dorta, XUVO Labs, 866-373-9886, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE XUVO Labs

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.