SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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SoCozy Professional Hair Care Brand For Kids Redefines Previously Disregarded Children's Personal Care Market

NEW YORK, Aug. 8, 2014 /PRNewswire/ -- The first ever salon-quality children's hair care line, SoCozy, will be launching nationwide this August at leading beauty and children's retailers, in stores and online. The collection, founded by children's hair guru Cozy Friedman, with twenty years of experience and one million haircuts under her belt, brings her coveted New York City salon experience to moms and children across the country. The full line of style and care products, which are all Kid Tested + Cozy Approved and contain No Nasties (no joke!), is tailored to both the needs of moms and kids, through the brand that encourages kids to express themselves through their own personal style, advocating that "being you is our idea of cool." SoCozy will redefine the kids' hair care category, representing a much-needed and welcomed addition to the global personal care space.

SoCozy Collection.

Company founder and children's hair care expert Cozy Friedman explains, "When I created the SoCozy Hair Care Collection, I wanted to address an unfilled unmet need. Nowhere in the market could you find children's hair care products that had premium, high-quality ingredients in kid-safe, custom developed formulations at accessible price points. I saw that parents were being forced to choose between using baby shampoo on their grade schoolers, settling for chemical-filled mass kids' brands, or just using their own adult salon brands on their children. With SoCozy, for the very first time, parents and kids no longer have to compromise." Award-winning business entrepreneur and SoCozy partner Scott Gurfein, agrees. "There was an incredible opportunity to add definition to the kids' personal care category which has been largely disregarded, leaving parents few options to care for their children's hair. As such, we see a rare opportunity to establish a leadership position in the global haircare market and win the trust of Moms, one of the most uniquely influential demographic segments on the planet."

Designed to help parents effortlessly manage their children's hair, SoCozy offers multifunctional formulas with a cool urban flare made just for kids. The Cinch line saves time and makes bathing easy with two-in-one and three-in-one Shampoo, Conditioner, and Body Wash in addictive scents like Mango-go and Guav-o-rama. To keep tangles at bay, cult favorite Fruity-tutti scented Detangler + Leave in Conditioner makes brushing a "cinch." Kids can express individuality through style with the delectably-fragranced Behave line of Styling Mousse, Cream, and Gel to define curls, create volume, and calm frizz. And to prevent and treat the most dreaded children's hair issue—lice—the Boo! collection harnesses a proprietary natural formula including Tea Tree Oil as an effective lice repellant, in a fresh peppermint, lavender scented Lice Prevention Shampoo and Spray.  The line will become a platform for moms across the country to gain and share information about hair care and styling for kids.

Featuring extracts from natural ingredients like soy, hops, rosemary, and aloe, SoCozy products are good for both your hair and your scalp. The products are specially formulated to bring salon-level quality to kids' hair care, and contain no nasties like harmful chemicals, toxins, or parabens. Completely free of gluten, wheat, and nuts, the innovative formulas were created with kids' unique hair textures in mind. With cleansers, styling essentials, and naturally effective lice solutions in sophisticated scents that appeal to both moms and kids, SoCozy delivers hair care that is so smart, so safe, so easy, and so cool.

Starting in August 2014, SoCozy will be available at beauty and personal care emporiums like C.O. Bigelow Apothecaries, Soap.com and Follica.com; premium salons such as Pierre Michel; as well as go-to children's shopping destinations including giggle, and many more.    

Cozy Friedman is the Founder of Cozy's Cuts for Kids Salons NYC and nationally recognized Children's Hair Care Expert.  She is also the author of Cozy's Complete Guide to Girls' Hair. 

FOR MORE INFORMATION: www.socozy.com

facebook.com/CozysCutsforKids     @CozyCutsforKids     @SoCozy_

Photo - http://photos.prnewswire.com/prnh/20140807/134663

SOURCE SoCozy

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