SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Virtualization, Big Data Journal

Cloud Expo: Article

The Internet Industry Is on a Cloud

Industry giants using cloud services

While almost everyone in the tech industry today seems to own a cloud-themed project, only a few would really agree on a universal definition of "Cloud Computing". Strange as it may sound, the difference of opinion is actually real. During an interview Larry Ellison, the Chief Executive at Oracle Corp. stated that he had no idea what everyone was talking about with respect to Cloud Computing.

What Is Cloud Computing?
Cloud Computing, in its broadest sense, is something which is apparent to anybody who uses the Internet. Here, the information is processed and stored on computers someplace - "in the clouds" - and retrieved by different access programs to your screen whenever needed.

A curator at Computer History Museum in California, Alex Bochannek states that despite its recent hype, Cloud is one of the oldest parts of computer jargon. He also explains that for over decades, engineers actually made use of cloud services in the form of schematic diagrams for representing the sections where the various networks joined each other, with their inner working being irrelevant or largely unknown.

By the end of 1990s, Clouds almost become a metaphor for all things on the internet. The PowerPoint set made use of cloud icons in their presentations, while referring to internet as "the cloud". Subsequently, new meanings kept emerging over the past few decades as Google and other IT companies developed softwares which were capable to run on multiple servers and thus operated in a "Cloud".

Industry Giants Using Cloud Services
Marc Benioff, CEO Salesforce.com Inc. (an online business software company) understood the importance of Cloud Computing in December 2007. It was only after he read a magazine article that dubbed Amazon and Google as cloud-computing leaders that he acknowledged himself to the "Cloud Computing" term. He even admitted that their company was laggard in using the term. Later, Banioff added "Cloud Computing" in his next presentation and also rebuked his staff for not getting their company's name, "Salesforce" mentioned in the magazine along with Google and Amazon.

In fact, in full fiscal year since the time Salesforce started using the term Cloud Computing, its revenue maximized up to 44%.

The cloud-themed projects have since started multiplying, comprising of a few contractions as well. For instance, Microsoft Corp. also sells a cloud service by the name of "Azure", which is a cloudless sky. Sun Microsystems Inc. are also working on their "Sun Cloud". Apple Inc. is another one of the industry giants which is doing its own thing.

Dell Inc. on the other hand applied to trademark the term cloud computing in 2008. Though the US Patent and Trademark Office, approved the application initially, but it had to change its mind soon, in response to the outburst of criticism, that the term could not fall under the control of a single company.

More Stories By Henry Chow

Henry Chow is a managing director of an IT company – Motionwave Technologies. The company Motionwave Technologies was started in 2010. They offer IT network support to small and medium size business.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...