SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Delticom: Pneusonline.be Becomes 123pneus.be

Delticom, Europe’s leading online tyre retailer, renames its online tyre store Pneusonline.be into www.123pneus.be. The name, which is easy to remember, has been changed accordingly to the customer’s experiences of a comfortable, time-and money saving online tyre purchase. In France, 123pneus.fr is highly regarded by many tyre buyers, awareness for the online store is at 32%.*

Fast and uncomplicated tyre replacement via the Internet

Looking for new tyres? A no longer sufficient tyre tread depth or a sudden flat tyre: people who need short-term replacements can save on long journeys or many phone calls. Since 2003, the Belgium online store offers motorists what they would expect from an up-to-date Internet tyre retailer – and more: An unrivalled choice of quality tyres – over 100 tyre brands and more than 25,000 tyre models - fair and cheap prices throughout the year, high availability also during peak periods, quick delivery and safe payment options. Shipping at 123pneus.be is free and carried out to the customers preferred address. In order to get the new tyres mounted professionally, the buyer can have them directly delivered to one of over 560 service partner workshops of the Internet store in Belgium.

“The overall package in our online stores is what makes the difference. At 123.pneus.be, anyone who is interested will find the right tyre for every budget, every need and practically every vehicle, all year round. Our clients can rely on great product availability and delivery like no other“, says board member Philip von Grolman.

In order to simplify and speed up the process of finding right tyres, buyers may use different search options, such as by tyre size, car type, tyre brand and tread type. Among them, Delticom has introduced its exclusive Efficiency Class Index (DEX) ** in the European online stores in order to provide further assistance with purchase decisions. The DEX was invented to supplement the EU tyre label and support buyers to choose their tyres most suitable to their driving requirements and preferences. Alongside established test reports, consumers can view recommendations and experiences of other car drivers. Pneu-test.com is the largest manufacturer-independent test platform and provides impressive proof of just how great the interest of car drivers in objective, current information is. The number of test kilometres recorded at the platform is more than 5.2 billion.

E-commerce in Belgium is developing steadily. Of a population of around 11.1 million people, 82 percent are Internet users. Online sales are predicted to be further on the rise and sales expectations are 2 billion euros for 2014 via the net (euros 1.91 billion in 2013). *** This trend corresponds with the growing trend amongst European motorists to buy tyres online, and increasingly often in the Delticom group online stores. ****

* and **** Delticom Report 2014, European survey amongst 5.000 car drivers

** For summer and all-season-tyres

***ecommercenews.eu

Online store for consumers in Belgium:

www.123pneus.be

For more information about the company, please visit: www.delti.com

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