SYS-CON MEDIA Authors: Tom Leyden, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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SoundHound Integrated into Newest Casio G-SHOCK Bluetooth Watch Enabling Users to Search and Discover Music Directly From Their Wrist

SoundHound Inc., the revolutionary sound search company, announced today that the company’s music identification technology is serving as a powering force in Casio Computer Co., Ltd.’s newest G-SHOCK Bluetooth watch and its embedded music application called G’MIX App. Users of the new Casio GBA-400 can initiate a SoundHound search on a Bluetooth connected smartphone directly from the watch and have results delivered to both the connected device and the watch face.

“The integration of SoundHound into Casio newest G-SHOCK watch demonstrates again our ability to deliver the best experience in mobile music to users of any connected device, not just smartphones,” said Kamyar Mohajer, Vice President of Strategy and Planning at SoundHound Inc. “Whether on a watch or in a car, SoundHound helps meet the music lover’s insatiable appetite for music and, together with Casio, we’ve made it all that much easier for SoundHound fans in Japan to bolster their music discovery libraries.”

The G’MIX App gives GBA-400 users access to a music player and the ability to listen to music and control volume. It also allows users to identify music without having to pick up a connected device. With a turn of the rotary dial on the side of the watch, a SoundHound search is started. Full results are delivered to the user’s G’MIX App page on their device while title and artist, if in English, are delivered directly to the GBA-400 watch.

“The GBA-400 was designed with music lovers in mind and we could think of no better partner than SoundHound to further enhance the music capability and experience,” said Yuichi Masuda, Senior Executive Managing Officer and Director of Casio Computer Co., Ltd.

The Casio GBA-400 with SoundHound integration will be available in Japan beginning September 19th this year. Users will need to download the “G-SHOCK+” and “G’MIX App” mobile applications available for free from the App Store and Google Play.

About SoundHound Inc.

SoundHound Inc. is the leading innovator in Sound Recognition and Search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only App in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 200 million users.

The SoundHound app is available for free from the App Store on iPad, iPhone and iPod touch, or at http://bit.ly/SoundHoundiTunes. On Android devices, SoundHound is available at http://bit.ly/SoundHoundPlayStore. Windows Phone users can download SoundHound at http://bit.ly/SoundHoundWindowsPhone. On BlackBerry 10 devices, SoundHound can be downloaded at http://bit.ly/SoundHoundBlackBerry.

About Casio Computer Co., Ltd.

Casio Computer Co., Ltd. is one of the world's leading manufacturers of consumer electronics products and business equipment solutions. Casio was established in 1957 when the Kashio brothers, Tadao, Toshio, Kazuo, and Yukio created and successfully mass-produced the world's first purely electric, small-sized calculator. Since then, Casio has strived to realize its corporate creed of "creativity and contribution" by employing cutting-edge digital technology acquired through the development of the calculator to create innovative and imaginative products. Today, Casio's offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. Based on circuit design and high-density mounting technology expertise, Casio's strength lies in lightweight, miniature, and portable digital equipment, continually bringing forth a wealth of imaginative products. Globally, the Casio Group about 11,000 people, shipping more than 100 million products per year worldwide. Net sales for the fiscal year ended March 2014 were 321 billion yen (approximately US$3,124 million). News and product information from Casio is available at http://world.casio.com/

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