SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

La Crema Launches Virtual Vintner Experience

La Crema Winery today launched Virtual Vintner™, a digital experience that engages consumers in an interactive program resulting in a unique, crowd-created La Crema wine.

Affording participants an intimate and hands-on invitation behind the scenes of an artisan winery, Virtual Vintner™ provides an opportunity to embark on a “choose your own adventure”-style winemaking journey, learning about wine while taking an active role in its creation. Decision points along the way include varietal, appellation, specific vineyard, and barrel treatment, as well as wine name and label design, with educational information at every step to help participants make their choice. Popular vote will determine the path, and ultimately the finished wine. The experience will unfold in real time beginning on August 11 with the wine to be released in late Fall 2015.

“One of the most fulfilling aspects of winemaking is the ability to collaborate with our vineyard and winemaking teams. Bringing the process to the Web gives me the chance to share that experience,” said Elizabeth Grant-Douglas, winemaker, La Crema. “This new approach to winemaking offers a fun and accessible way for wine lovers to engage in-depth with the many facets of wine. I cannot wait to start connecting our Virtual Vintner™ community with this centuries-old craft via a modern means of communication and learning.”

With videos and winemaking education from Grant-Douglas, interactive maps, food and wine pairing quizzes, lessons on wine fundamentals and more, La Crema Virtual Vintner™ presents a dynamic platform for casual wine drinkers and sophisticated enthusiasts alike to further their curiosity about and passion for wine.

La Crema is calling on “virtual vintners” to join the winemaking process. From vine to bottle, each participant will help chart the course to a whole new La Crema wine via eight key decisions. Stages include:

  • Varietal & Appellation selection, August 11-24
  • Vineyard decision, August 25-31
  • Fermentation, September 1-7
  • Barrel Type, September 8-14
  • Barrel Time, September 15-21
  • Harvest Updates and Sensory Contest, September 22-October 15
  • Wine Name and Label Design, October 2014-February 2015

By the end of the program, members of La Crema’s Virtual Vintner™ community will not only have gained winemaking expertise, but will have a wine to call their very own, to savor and share with friends and family. Participants may join the experience at any point in the process by visiting www.LaCrema.com. Connect with La Crema on Facebook www.facebook.com/LaCremaWinery or Twitter @LaCremaWines.

From August 11 through September 21, participants will have the opportunity to enter the La Crema Wine Country Experience Sweepstakes. One winner will receive a trip for two to wine country which includes airfare, two nights of accommodations, and exclusive tours and education with winemaker Elizabeth Grant-Douglas. For official sweepstakes rules, please visit http://vv.lacrema.com. Must be 21 or over to enter, and no purchase is necessary to enter or win. Odds depend on number of entrants. This sweepstakes is void where prohibited.

About La Crema

La Crema is widely loved for handcrafted Chardonnay, Pinot Noir and new Pinot Gris. For more than 30 years, the family-owned and operated winery has focused exclusively on California’s cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Winemaker Elizabeth Grant-Douglas continues to use boutique, time-intensive techniques to produce distinctively balanced and elegant wines. A leader in sustainable vineyard and winery practices, La Crema combines traditional farming methods with new technologies to conserve water, minimize energy use and naturally reduce pests. For more about La Crema, including pairing ideas and recipes, visit www.LaCrema.com or follow us on Facebook (www.facebook.com/LaCremaWinery) or Twitter (@LaCremaWines).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.