SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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HTC® Delivers Iconic Design And Innovative Experiences To More Consumers With Launch Of The HTC Desire® Family In The U.S.

HTC Desire 800 and 600 series launching with multiple wireless carriers, rate plans and price points, delivering greater access to signature HTC features

BELLEVUE, Wash., Aug. 11, 2014 /PRNewswire/ -- HTC, a global leader in innovation and design, is introducing the HTC Desire family of smartphones to the U.S. market, offering a breadth of models for consumers who want choice in price points and contract types without compromising on design or performance.

HTC Logo.

"Design and innovation are what we're known for, and now we're taking that to new segments of the market with our HTC Desire line," said Erin McGee, Vice President of Marketing of HTC America. "We thought it was time that consumers had better smartphones to choose from across price points and payment options.  We have partnered with a number of retailers to ensure that these HTC Desire line of products are not only affordable, but also accessible."

The HTC Desire Experience

The HTC Desire family sports many of the iconic features and experiences launched on the HTC One flagship family.

Best-in-class sound –  HTC BoomSound™ and its dual front-facing speakers have become instantly recognizable to HTC One users and offer a premium audio experience.

Outstanding image capture, editing, effects and sharing – The advanced camera features deliver creative, professional-looking photos and amazing effects, giving consumers more choice in creating, editing and sharing photos. Consumers can tap into the unique functionality of Zoe™ Highlights, which lets consumers create mini-movies complete with personalized soundtracks and visual effects.

Content integration – The inclusion of HTC Sense® 6 with the HTC BlinkFeed® experience aggregates the consumers' chosen news feeds into a snackable experience on their homescreens.

High-quality display – The HTC Desire family features large, graphic-rich screens housed within beautifully designed phones made of premium materials that feel great in your hand.

Variety – The HTC Desire family will be offering a variety of bundles of features, sizes and color options in smartphones launching across multiple carriers and retailers through the end of the year.

The HTC Desire 816 follows the recent availability of the HTC Desire 610 and are the first of many HTC Desire smartphones coming to the US market this year.

Feature-Rich Smartphones

The HTC Desire 610 packs an array of features, including a 4.7" FWVGA display, 1.2GHz Quad-Core Qualcomm® Snapdragon™ CPU, 1GB RAM and 8GB on-board storage with support for up to 64GB expandable storage. The 8-megapixel rear camera offers 1080p Full HD video recording and the 1.3 megapixel front camera is perfect for a quick video chat or snapping a selfie.

The HTC Desire 816 builds on the HTC Desire 610 with enhanced specifications, including a 5.5" HD720 display, a 1.6GHz Quad-Core Qualcomm® Snapdragon™ CPU, 1.5GB RAM and the same on-board and expendable storage. For more serious shutterbugs, the main camera packs 13 megapixels, and also features 1080 Full HD video recording, while the 5-megapixel front camera features a wide-angle lens. Both have a back side-illuminated (BSI) sensor for enhanced captures in low-light conditions.

Availability

The HTC Desire 816 will be available beginning this Tuesday, August 12, at Virgin Mobile for $299 on any of Virgin Mobile USA's Beyond Talk no-contract plans, and at various retail outlets later this month.

The HTC Desire 610 and HTC Desire 816 are also available through HTC.com. For more information about the HTC Desire family and other HTC products, visit the HTC newsroom.

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

© 2014 HTC Corporation. All rights reserved. HTC, the HTC logo, HTC Desire and all other HTC product and service names are the trademarks of HTC Corporation and its affiliates. Any other company names, product names, service names and logos may be the trademarks of their respective owners.

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