SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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iEfficient.com Empowers Inland Empire Water Users to Cut Waste

Cities, water agencies collaborate to launch new web tool for IE residents

INLAND EMPIRE, Calif., Aug. 11, 2014 /PRNewswire/ -- Nearly 20 water agencies and city governments across the Inland Empire have collaborated to launch iEfficient.com, a comprehensive water conservation website supported by a coordinated multimedia public outreach effort urging Inland Empire residents to end water waste.

At iEfficient.com, which went live today, visitors can connect to existing conservation resources and information about how to protect the region's precious water supplies. Along with a mobile app under development, the site links users to their water providers and the water-saving rebates and programs available to them.

The regional effort will be supported by advertising in local media outlets and theaters, on billboards and buses, and through social media. The goal is to encourage and empower thousands of local residents and businesses to do their part to end water waste in the Inland Empire.

"Local cities and water agencies recognize just how important water conservation is to the vitality of our region," said Bob Tincher, manager of water resources, San Bernardino Valley Municipal Water District. "That's why we're working together, and also why we need people all over the IE to help end water waste in their homes and yards. Our collaboration can set an example for the rest of the state."

iEfficient.com is one way local agencies are meeting the state mandate to cut water use 20 percent by 2020. Due to historic drought conditions, Governor Jerry Brown declared a state of emergency and asked all Californians to cut their water use by 20 percent. Real impacts are being felt across the state and the Inland Empire is no exception. Drought photos, news and information are also available on the site.

"This drought is not going away any time soon," said Amanda Kasten, water conservation coordinator for West Valley Water District. "By making conservation a way of life we can secure our water resources now and in the future."

To learn more about iEfficient and to do your part to end water waste today, visit iEfficient.com.

iEfficient is a coordinated multimedia public outreach campaign to urge water conservation. Partners include nearly 20 water agencies and city governments from across the Inland Empire.

Participating agencies and governments include: City of Colton, City of Corona, City of Loma Linda, City of Redlands, City of Rialto, City of Riverside, East Valley Water District, Elsinore Valley Municipal Water District, Jurupa Community Services District, Riverside Highland Water Company, San Bernardino Municipal Water Department, San Bernardino Valley Municipal Water District, San Bernardino Valley Water Conservation District, West Valley Water District, Western Municipal Water District, Yucaipa Valley Water District.

iEfficient.com connects customers to existing tools and provides information on how to put those resources to work protecting local water resources. The site, and a mobile app under development, marries the knowledge and experience of IE water agencies and local governments, making conservation convenient for residents and businesses alike.

SOURCE iEfficient.com

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