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SYS-CON MEDIA Authors: SmartBear Blog, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

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Thailand Tied to Tech

LONDON, August 12, 2014 /PRNewswire/ --

Global Hotels.com survey reveals Asian nations are most tied to mobiles 

Thailand travellers have been named as the nation least prepared to give up their mobile devices when going on holiday, according to a new global survey from Hotels.com. For a huge 85% of them, the thought of going on holiday without their beloved gadgets would bring them out in a cold sweat.  

     (Logo: http://photos.prnewswire.com/prnh/20120628/540164 )

The study, which looks into digital holiday habits across 28 different countries worldwide, explores which nations find it most difficult to achieve that ever-important work/life balance and switch off when holidaying. Closely behind Thailand was Korea in second place with 78% of the nation finding it difficult to be without their device, and Japan in third place with 69%.

Comparatively, the UK came in joint 15th place with Germany, with 36% of respondents being reluctant to fob off their phone while on holiday.

When it comes to Brits, the study revealed that one in three (33%) regret spending too much time on their mobile device once they've returned to home soil. No wonder then, as one in two (46%) admit to checking work e-mails while away and eight in 10 (83%) concede that they try to use their holiday to forget about work. But being unable to disconnect isn't just about being connected to work, as having access to social media, wherever they are, is very important to four in 10 (36%) Brits.

Countries least willing to ditch their devices while on holiday 


    RANK  COUNTRY   % VOTES RANK COUNTRY     % VOTES
    1     THAILAND  85%     =15  GERMANY     36%
    2     KOREA     78%     =15  UK          36%
    3     JAPAN     69%     17   US          35%
    4     CHINA     67%     18   COLOMBIA    33%
    5     SINGAPORE 60%     19   NEW ZEALAND 30%
    =6    TAIWAN    53%     =20  DENMARK     29%
    =6    NORWAY    53%     =20  AUSTRALIA   29%
    8     BRAZIL    52%     =20  NETHERLANDS 29%
    9     IRELAND   51%     23   MEXICO      28%
    10    FINLAND   50%     24   CANADA      27%
    11    HONG KONG 46%     =25  SWEDEN      23%
    =12   FRANCE    40%     =25  SPAIN       23%
    =12   RUSSIA    40%     27   ARGENTINA   22%
    14    ITALY     39%     28   INDIA       20%

The Hotels.com study also revealed the UK's top ten most important travel items. While the mobile phone still came in relatively high in fifth position, it was trumped by the ever-important passport, which came in first place, proving that for Brits foreign fancies still trump domestic dalliances when it comes to holidaying. While sunscreen and travel insurance came in second and third place respectively, the gym kit came in last at 10, illustrating a lackadaisical attitude to exercise from Brits, when on holiday.

Top ten most important travel items for Brits: 


    RANK TRAVEL ITEM
    1    Passport
    2    Sunscreen
    3    Travel insurance
    4    Sunglasses
    5    Smartphone
    6    Deodorant
    7    Swimwear
    8    Razor
    9    Travel guide
    10   Gym Kit

When it comes to which countries are most likely to exaggerate their holiday experiences, China came top of the pile with 67% of respondents likely to lie to friends and family when returning home. Close behind in second place came Germany with 64%, and Korea in third place with just under half (48%) admitting they would embellish a story to impress others. The UK came in 13th place with just under a third (31%) of Brits admitting to fibbing about their adventures.

Countries most likely to exaggerate their holiday experience  


    RANK COUNTRY     % VOTES RANK COUNTRY     % VOTES
    1    CHINA       67%     =15  FINLAND     29%
    2    GERMANY     64%     =15  COLOMBIA    29%
    3    KOREA       48%     17   NORWAY      28%
    4    SPAIN       47%     18   FRANCE      25%
    5    THAILAND    46%     =19  US          24%
    6    TAIWAN      44%     =19  ITALY       24%
    7    INDIA       40%     =21  NEW ZEALAND 20%
    8    RUSSIA      37%     =21  CANADA      20%
    =9   NETHERLANDS 36%     =23  AUSTRALIA   19%
    =9   JAPAN       36%     =23  DENMARK     19%
    11   SINGAPORE   35%     25   SWEDEN      14%
    12   IRELAND     34%     26   ARGENTINA   12%
    13   UK          31%     27   HONG KONG    9%
    14   BRAZIL      30%     28   MEXICO       8%

Alison Couper of the Hotels.com brand said, "Going away on holiday should be a time to take stock and unwind, whether you're lying on a beach in the Seychelles or snowboarding down a mountain in Canada. While smartphones have their plus points while on leave from work, using them to check the weather or view maps, it seems travellers would benefit from switching off their e-mails to disconnect, restoring a little more of the all important work/life balance."

*2,495 respondents surveyed in July 2014 across 28 countries. 

About Hotels.com 

Hotels.com is a leading accommodation booking website operated by Hotesl.com LP. with more than 325,000 properties globally. Hotels.com benefits from one of the largest hotel contracting teams in the industry, and offers frequent sales, special deals and promotions. There are more than 11 million reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking.


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