SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov, Sean Houghton

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Domain.com Launches New York City’s Most Anticipated New Icon, The .NYC Domain Extension

Domain.com, part of Endurance International Group (NASDAQ:EIGI), and a global leader in domain names, today announced its launch of New York City's hotly anticipated new digital real estate, the .NYC domain extension. Domain.com encourages all New York City businesses, organizations, and residents with a physical address in New York City that want to own part of the New York brand to spread the news and secure the names they want by pre-registering their own unique .NYC domains during Domain.com’s exclusive "Landrush" phase.

The high-profile .NYC, one of over 150 new domain extensions launched this year, is one of the most anticipated city-based domain extensions to date. As the official domain extension of the city described as the financial and cultural leader of the world with more than 8.4 million people who speak as many as 800 languages, .NYC represents a pioneering new class of geographic domain extensions that have both local and global reach.

“Anyone who’s ever visited Manhattan knows that the city transmits a certain lively entrepreneurial energy that’s catching and contagious,” said Brian Unruh, General Manager for Domain.com. “New York City represents unlimited possibility. This first ever .NYC Landrush is a momentous, once-in-a-generation opportunity for New Yorkers to indelibly link themselves to the official history and future of New York,” added Unruh.

The perfect brand icon for a city that refuses to sleep, the .NYC domain extension signifies New York City itself. Local businesses that use a .NYC domain can infuse their websites, social media, and marketing with the fiercely local, world-class cachet of New York City.

“Any concept that can harness New York’s enthusiasm is incredibly powerful. For local NYC businesses and tech startups that want to leverage the power of brand New York to leap industry conventions and disrupt markets, a .NYC web address is the perfect propellant,” added Unruh.

Businesses, organizations, and residents of the five boroughs interested in increasing their chances of securing the names they want should order during the Priority Pre-Registration (also called Landrush) period for early access. If two or more people apply for the same domain name during this period, an auction will determine who is awarded the domain. Domain.com customers who are not awarded the domain names they applied for will receive a full refund.

The Priority Pre-Registration/Landrush phase ends October 3, 2014. On October 8, the .NYC domain extension enters General Availability, and .NYC domains can be searched for and registered immediately in real-time.

To learn more about .NYC and place an order, visit www.domain.com/domains/tlds/nyc.bml

To learn more about Domain.com, visit www.domain.com.

About Domain.com

Helping individuals and businesses become successful online since 2000, Domain.com delivers high quality, reliable domain name registration and web hosting services at affordable prices. Domain.com, an ICANN-accredited registrar, offers a full range of solutions to create and market websites including web hosting, VPS hosting, email, SSL certificates, website design, and email marketing. For more information visit: www.domain.com.

About Endurance International Group

Endurance International Group is a leading provider of cloud-based platform solutions designed to help small and medium-sized businesses succeed online. Endurance serves over 3.7 million subscribers through a family of brands that includes Bluehost, HostGator, Domain.com, FatCow, iPage, BigRock and MOJO Marketplace. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,500 people. Endurance provides a comprehensive suite of over 150 products and services that includes web presence and mobile sites, email and e-commerce solutions, as well as more advanced offerings, such as SEO services, scalable computing, security, storage and backup, online marketing and productivity solutions. For more information, visit www.endurance.com.

Domain.com and the Domain.com logo are trademarks of Endurance International Group – West, Inc. Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.

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