SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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President's Choice® Children's Charity Celebrates Silver Anniversary, Marks $100 Million in Grants

BRAMPTON, ON, Aug. 12, 2014 /CNW/ - President's Choice® Children's Charity (PCCC), one of the largest corporate charities in Canada, is celebrating its 25th anniversary and the achievement of having granted $100 million helping more than 1.8 million children since 1989.  PCCC provides grants to families whose children have physical or developmental disabilities, and to nutrition programs that fight childhood hunger.

To mark its 25 years in operation and its $100 million in grants, President's Choice® Children's Charity documented the real mornings of families and schools whose stories beautifully illustrate the charity's efforts to help kids do anything. The video, titled Real Mornings, is available on YouTube to view and share. President's Choice® Children's Charity will donate $1 or one meal to help kids do anything for every time the video is shared, to a total of $1-million or half-a-million meals.

The video brings the following stories to life:

  • Zach who is a triplet, one of five kids. He was born with cerebral palsy. Physical therapy and specialized education programs help him keep up with his siblings.
  • Klein who relies on his family's wheelchair accessible van to help him and his family go more places together.
  • Waverley was born with Rett syndrome, which limits her ability to communicate. Her tablet, a custom app and special training help give her a voice.
  • St. Mary Catholic School was founded in 1854 and serves a diverse community in the downtown area of Toronto. More than 70 per cent of its students take part in their snack program.
  • The Niji Mahkwa School in Winnipeg integrates traditional and cultural teachings. More than 75 per cent of its students rely on the breakfast program offered at the school.

"For 25 years, we've been helping kids do anything, contributing to millions of wonderful stories in the process," said Peggy Hornell, Executive Director, President's Choice® Children's Charity. "We thank each of the families and schools who provided their unscripted moments for our video. They haven't just captured our hearts, they capture the spirit of our charity."

To view and share using #pccchelpskids, go to YouTube and search "Real Mornings" or click here.

Thank you to Loblaw Companies Limited for funding the cost of administration and operations of the President's Choice® Children's Charity, ensuring that 100 per cent of every dollar donated goes to helping kids and their families.

For more information about President's Choice® Children's Charity or to apply for a grant please visit pc.ca/charity or call 1-866-996-9918.

Facebook: President's Choice
Twitter: @PresChoice
Hashtag: pccchelpskids

About President's Choice® Children's Charity

President's Choice® Children's Charity is celebrating 25 years committed to helping children with disabilities and fighting childhood hunger. The cost of administration and operations of the charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the charity has awarded $100 million, supporting more than 1.8 million children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers. 

Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE President's Choice Children's Charity

Video with caption: "Video: To mark its 25 years in operation and its $100 million in grants, President's Choice® Children's Charity documented the real mornings of families and schools whose stories beautifully illustrate the charity's efforts to help kids do anything.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140812_C9982_VIDEO_EN_42398.mp4&posterurl=http://photos.newswire.ca/images/20140812_C9982_PHOTO_EN_42398.jpg&clientName=President%27s%20Choice%20Children%27s%20Charity&caption=Video%3A%20To%20mark%20its%2025%20years%20in%20operation%20and%20its%20%24100%20million%20in%20grants%2C%20President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20documented%20the%20real%20mornings%20of%20families%20and%20schools%20whose%20stories%20beautifully%20illustrate%20the%20charity%27s%20efforts%20to%20help%20kids%20do%20anything%2E&title=PRESIDENT%27S%20CHOICE%20CHILDREN%27S%20CHARITY%20%2D%20President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20Celebrates%20Silver%20Anniversary%2C%20Marks%20%24100%20Million%20in%20Grants&headline=President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20Celebrates%20Silver%20Anniversary%2C%20Marks%20%24100%20Million%20in%20Grants

PDF available at: http://stream1.newswire.ca/media/2014/08/12/20140812_C9982_DOC_EN_42396.pdf

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