|By PR Newswire
|August 12, 2014 09:01 AM EDT
BRAMPTON, ON, Aug. 12, 2014 /CNW/ - President's Choice® Children's Charity (PCCC), one of the largest corporate charities in
Canada, is celebrating its 25th anniversary and the achievement of having granted $100 million helping
more than 1.8 million children since 1989. PCCC provides grants to
families whose children have physical or developmental disabilities,
and to nutrition programs that fight childhood hunger.
To mark its 25 years in operation and its $100 million in grants, President's Choice® Children's Charity documented the real mornings of families and schools
whose stories beautifully illustrate the charity's efforts to help kids
do anything. The video, titled Real Mornings, is available on YouTube to view and share. President's Choice® Children's Charity will donate $1 or one meal to help kids do anything
for every time the video is shared, to a total of $1-million or
The video brings the following stories to life:
Zach who is a triplet, one of five kids. He was born with cerebral
palsy. Physical therapy and specialized education programs help him
keep up with his siblings.
Klein who relies on his family's wheelchair accessible van to help him
and his family go more places together.
Waverley was born with Rett syndrome, which limits her ability to
communicate. Her tablet, a custom app and special training help give
her a voice.
St. Mary Catholic School was founded in 1854 and serves a diverse
community in the downtown area of Toronto. More than 70 per cent of its
students take part in their snack program.
The Niji Mahkwa School in Winnipeg integrates traditional and cultural
teachings. More than 75 per cent of its students rely on the breakfast
program offered at the school.
"For 25 years, we've been helping kids do anything, contributing to
millions of wonderful stories in the process," said Peggy Hornell,
Executive Director, President's Choice® Children's Charity. "We thank each of the families and schools who
provided their unscripted moments for our video. They haven't just
captured our hearts, they capture the spirit of our charity."
To view and share using #pccchelpskids, go to YouTube and search "Real
Mornings" or click here.
Thank you to Loblaw Companies Limited for funding the cost of
administration and operations of the President's Choice® Children's Charity, ensuring that 100 per cent of every dollar donated
goes to helping kids and their families.
For more information about President's Choice® Children's Charity or to apply for a grant please visit pc.ca/charity or call 1-866-996-9918.
Facebook: President's Choice
About President's Choice® Children's Charity
President's Choice® Children's Charity is celebrating 25 years committed to helping
children with disabilities and fighting childhood hunger. The cost of
administration and operations of the charity is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar donated
goes to helping kids and their families. The charity offers funding
across Canada and dollars are granted in the region in which they are
raised. Since 1989, the charity has awarded $100 million, supporting
more than 1.8 million children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited is Canada's food and pharmacy leader, the
nation's largest retailer, and the majority unitholder of Choice
Properties Real Estate Investment Trust. Loblaw provides Canadians with
grocery, pharmacy, health and beauty, apparel, general merchandise,
banking, and wireless mobile products and services. With more than
2,300 corporate, franchised and Associate-owned locations, Loblaw, its
franchisees, and Associate-owners employ approximately 192,000 full-
and part-time employees, making it one of Canada's largest private
Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion
transactions annually in the companies' stores. Loblaw is positioned to
meet and exceed those needs in many ways: convenient locations; more
than 1,050 grocery stores that span the value spectrum from discount to
specialty; full-service pharmacies at more than 1,250 Shoppers Drug
Mart® and Pharmaprix® locations and more than 500 Loblaw locations PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands
in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded
for shopping with the companies.
SOURCE President's Choice Children's Charity
Video with caption: "Video: To mark its 25 years in operation and its $100 million in grants, President's Choice® Children's Charity documented the real mornings of families and schools whose stories beautifully illustrate the charity's efforts to help kids do anything.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140812_C9982_VIDEO_EN_42398.mp4&posterurl=http://photos.newswire.ca/images/20140812_C9982_PHOTO_EN_42398.jpg&clientName=President%27s%20Choice%20Children%27s%20Charity&caption=Video%3A%20To%20mark%20its%2025%20years%20in%20operation%20and%20its%20%24100%20million%20in%20grants%2C%20President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20documented%20the%20real%20mornings%20of%20families%20and%20schools%20whose%20stories%20beautifully%20illustrate%20the%20charity%27s%20efforts%20to%20help%20kids%20do%20anything%2E&title=PRESIDENT%27S%20CHOICE%20CHILDREN%27S%20CHARITY%20%2D%20President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20Celebrates%20Silver%20Anniversary%2C%20Marks%20%24100%20Million%20in%20Grants&headline=President%27s%20Choice%26%23174%3B%20Children%27s%20Charity%20Celebrates%20Silver%20Anniversary%2C%20Marks%20%24100%20Million%20in%20Grants
PDF available at: http://stream1.newswire.ca/media/2014/08/12/20140812_C9982_DOC_EN_42396.pdf
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