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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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FNEX Announces Partnership with Buttonwood Group Advisors

FNEX, the first and leading online alternative investment and private securities marketplace, today announced that Buttonwood Group Advisors will list on the FNEX platform via its placement agent, affiliated broker-dealer Joseph Gunnar & Co., LLC, to connect with institutions, advisors, family offices and accredited investors who understand the opportunities and risks for private investments.

FNEX.com is an innovative platform that provides accredited investors, investment advisors, family offices and institutions access to private investment opportunities offered by investment banks and funds across the United States. The powerful distribution platform lists offerings and provides investors with the necessary tools to educate themselves on alternative investment opportunities. To date, FNEX has integrated with custodians, trusts and self-directed IRA platforms that represent over 400,000 accounts and over $40 billion in assets under management, with more than 200 investment banking offices and 13,000 family offices actively engaging the transactional marketplace for alternative investment opportunities.

“The secondary trading market for buying and selling marquee name private company shares can be chaotic and disorganized,” said Todd Ryden, CEO of FNEX. “We have created an environment where accredited investors can focus their time on evaluating a deal and where firms like Buttonwood can directly and immediately connect with interested investors. We are pleased to be the only external web-based platform Buttonwood Group Advisors uses to develop a structured program to control the funding process.”

Buttonwood Group Advisors, founded in 2011, provides a simple, efficient way for buyers to participate in transactions. Buttonwood helps private companies monetize equity for employees prior to a public offering in a manner that is company-focused and in-line with the valuation expectations of the company’s existing financial backers.

“Buttonwood evaluates private companies from the client and investor point of view, constantly seeking access to a wide range of investments and a broad range of investors across various geographies and sectors,” said Stephan A. Stein, Buttonwood and Joseph Gunnar President. “FNEX leverages technology to help us increase our efficiency and transparency in what is considered a traditionally opaque market. This expands access to capital without creating disintermediation for any traditional market participants.”

About Buttonwood Group Advisors

Buttonwood Group Advisors LLC was created in 2011 and partners with private companies to create employee liquidity programs that enhance recruiting and retention efforts. Buttonwood Advisors is under common control with Joseph Gunnar & Co. LLC, the placement agent for the Buttonwood Funds. Joseph Gunnar, founded in 1997, is a registered investment adviser under the Investment Advisers Act of 1940, a licensed full service broker-dealer under the Securities Exchange Act of 1934, as amended, and a member in good standing of FINRA and SIPC. All securities and advice are offered through Joseph Gunnar & Co. LLC.

About FNEX

FNEX is “The Alternative Investment Marketplace” connecting accredited and institutional investors to investment opportunities in private companies, private investment funds (hedge funds), and managed futures accounts. FNEX’s mission is to help investors source investment opportunities, and help offering groups connect with investors. FNEX was founded in 2012 by professional investors, entrepreneurs and attorneys. For more information, please go to www.FNEX.com.

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