SYS-CON MEDIA Authors: Gilad Parann-Nissany, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

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NYNE Supports Vision Zero With NYC Century Bike Tour Sponsorship

Transportation Alternatives' 25th Annual Tour to Take Place September 7

OXNARD, CA -- (Marketwired) -- 08/12/14 -- NYNE, an innovator of lifestyle inspired audio products, is proud to announce it is once again a sponsor of Transportation Alternatives' 25th Annual NYC Century Bike Tour. In an effort to support safer streets in New York City, NYNE is giving the first 10 tour participants to raise $1,250 for Vision Zero its Bluetooth bike speaker, the Cruiser. Vision Zero is a policy that aims to eliminate serious injuries and fatal traffic crashes through better enforcement, street design and education.

"We're thrilled that NYNE is supporting the NYC Century Bike Tour and this year's Ride for Vision Zero," said Samantha Dodds, director of corporate and individual giving at Transportation Alternatives. "The prospect of getting a Cruiser Bluetooth speaker will give riders an extra incentive as they raise funds for T.A.'s work to make New York City's streets safer for all users -- cyclists, pedestrians and drivers alike."

On September 7, more than 6,000 participants will ride 35, 55, 75 or 100 miles through New York City's neighborhoods. To illustrate bicyclists' right to the streets, there are no street closings and bicyclists ride with traffic and obey all traffic laws. The NYC Century Tour is an integral starting point for year-round bicycling and is the best way to experience the diversity and breadth of the city.

"Bike safety is a concept that resonates with all of us here at NYNE and we are proud to be a part of Transportation Alternatives' initiative to save lives on New York City streets," said Arman Arami, president of NYNE. "Our Cruiser Bluetooth speaker was developed specifically with bike safety in mind and we are happy to give them away to the top fundraising participants."

The NYNE Cruiser portable Bluetooth speaker allows bikers to listen to music without headphones so they are able to hear traffic around them and have a safer ride. It features Bluetooth 4.0 and NFC for quick and easy wireless pairing with a smartphone that riders can then keep tucked away in a pocket or backpack. With up to 10 hours of playtime, the Cruiser can play while you ride to work, at work, and during your ride home all on one charge. It even allows you to multitask and answer a phone call while riding with its built-in microphone. Additionally, the Cruiser features a built-in powerbank for charging your mobile device when you're low on battery.

For more information on the NYNE Cruiser, please visit http://nyne.com/product/nyne-cruiser/.

To learn more or register for the NYC Century Bike Tour, please visit http://nyccentury.org.

About NYNE
NYNE, a lifestyle inspired audio brand, is part of California-based BOSS International Group (BIG), a leader in mobile audio products for more than 25 years. NYNE designs and manufactures its audio products to enhance the enjoyment of music by today's connected consumer, wherever life takes them. A collaboration of a group of Silicon Valley veterans, acoustical engineers and audio experts with a passion for technology, NYNE is dedicated to producing high-end, quality products with superb acoustics and unparalleled technology integration.

For more information about NYNE's innovative product line, please visit www.nyne.com. Connect with NYNE socially on Facebook, Twitter, and Pinterest.

All products/services and trademarks mentioned in this release are the properties of their respective companies.
© 2014 NYNE. All rights reserved.

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