SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Majority of Americans Say They Would Vacation Without Staying Connected

Hotels.com Disconnect to Reconnect survey reveals Asian countries are most attached to mobile devices while traveling

DALLAS, Aug. 12, 2014 /PRNewswire/ -- A new global survey from Hotels.com® found that only 35 percent of American travelers are unwilling to ditch their devices while on vacation. Travelers from Thailand were found to be the least prepared to give up their mobile technology, with a staggering 85 percent of Thai travelers saying they'd be unwilling to do so.

A new global survey from Hotels.com(R) found that only 35 percent of American travelers are unwilling to ditch their devices while on vacation.

The Disconnect to Reconnect survey examined digital vacationing habits across 28 countries worldwide, identifying the countries that find it most difficult to achieve work-life balance and switch off when on vacation. Asian countries led the way in terms of countries most attached to their devices, with Korea taking second place (78 percent), followed by Japan (69 percent), China (67 percent) and Singapore (60 percent).

"Going away on vacation should be a time to unwind, whether you're lying on a beach in Cancun or snowboarding down a mountain in Vail," says Taylor L. Cole, APR, travel expert at Hotels.com. "While smartphones are useful for checking the weather or viewing maps, travelers would benefit from switching off their e-mails to disconnect and restore a little more of the all-important work-life balance."

On the other end of the spectrum is India with a mere 20 percent of participants saying they would be unable to abandon their mobile devices or laptops, followed by Argentina at 22 percent. Elsewhere in North America, only 27 percent of Canadians and 28 percent of Mexican travelers said they'd be unwilling to do so.

When it comes to American travel habits, two-thirds of Americans (66 percent) say they spend at least some time using social media while on vacation, with 28 percent saying they spend an hour or more each day. A majority of Americans also admit to spending some time checking or responding to work email while on vacation (56 percent), but most say they spend less than an hour a day (36 percent), while 44 percent say they spend no time at all. Overall, most U.S. travelers (72 percent) return home with no regrets about spending time on their mobile devices.

Countries least willing to ditch their devices while on vacation

Rank

Country

% Votes

Rank

Country

% Votes

1

Thailand

85%

=15

Germany

36%

2

Korea

78%

=15

UK

36%

3

Japan

69%

17

U.S.

35%

4

China

67%

18

Colombia

33%

5

Singapore

60%

19

New Zealand

30%

=6

Taiwan

53%

=20

Denmark

29%

=6

Norway

53%

=20

Australia

29%

8

Brazil

52%

=20

Netherlands

29%

9

Ireland

51%

23

Mexico

28%

10

Finland

50%

24

Canada

27%

11

Hong Kong

46%

=25

Sweden

23%

=12

France

40%

=25

Spain

23%

=12

Russia

40%

27

Argentina

22%

14

Italy

39%

28

India

20%

 

The Hotels.com study also revealed the top 10 most important travel items for Americans. Smartphones were the most important travel item after passports, while travel insurance was the least important of all.

Top ten most important travel items for Americans:

Rank

Travel Item

1

Passport

2

Smartphone

3

Sunscreen

4

Swimwear

5

Sunglasses

6

Deodorant

7

Razor

8

Travel guide

9

Gym kit

10

Travel insurance

When it comes to bragging rights and which countries are most likely to exaggerate their vacation experiences, China comes in on top with 67 percent of respondents likely to lie to friends and family when returning home. Germany is close behind in second place with 64 percent, and Korea is third place with just under half (48 percent) admitting they would embellish a travel story to impress others. Travelers from the U.S. are less likely to exaggerate their experiences (24 percent).

Countries most likely to exaggerate their vacation experience

Rank

Country

% Votes

Rank

Country

% Votes

1

China

67%

=15

Finland

29%

2

Germany

64%

=15

Colombia

29%

3

Korea

48%

17

Norway

28%

4

Spain

47%

18

France

25%

5

Thailand

46%

=19

U.S.

24%

6

Taiwan

44%

=19

Italy

24%

7

India

40%

=21

New Zealand

20%

8

Russia

37%

=21

Canada

20%

=9

Netherlands

36%

=23

Australia

19%

=9

Japan

36%

=23

Denmark

19%

11

Singapore

35%

25

Sweden

14%

12

Ireland

34%

26

Argentina

12%

13

UK

31%

27

Hong Kong

9%

14

Brazil

30%

28

Mexico

8%

 

If you're not on vacation, use your device to share your travel technology habits with Hotels.com on Twitter at @hotelsdotcom using #mytraveltech.

About Hotels.com (http://www.hotels.com)

Hotels.com, LP. is a leading online accommodation booking website with more than 325,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2014 Hotels.com, LP. Hotels.com, The Obvious Choice and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50

Press contacts:




Pat Burek

Taylor L. Cole, APR

Finn Partners for Hotels.com

Hotels.com North America

Phone: (212) 715-1542

Phone: (469) 335-8442

Email: [email protected] 

Email: [email protected]

Twitter: @FinnPartners

Twitter: @TravelwithTLC

 

Hotels.com.

Photo - http://photos.prnewswire.com/prnh/20140812/135472

Logo - http://photos.prnewswire.com/prnh/20140226/DA72521LOGO-b

SOURCE Hotels.com

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