SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Drawbridge Enlists Ad Tech Catalyst Brian Ferrario to Evolve Brand

SAN MATEO, CA--(Marketwired - August 12, 2014) - Today Drawbridge, the leading cross-device advertising platform, announced that Brian Ferrario has been tasked with taking the company's marketing efforts to the next level as its new vice president of marketing. Ferrario joined digital advertising technology company Rocket Fuel in 2008 as employee number 13, and was instrumental in helping the company achieve record category growth, numerous innovation, cultural, and revenue awards, and huge traction in the market that helped lead to a successful initial public offering. Ferrario was most recently vice president of marketing at Sociomantic, a leading programmatic advertising technology company, where he was part of the executive team that helped the company get acquired by dunnhumby, a Tesco company, the world's second largest retailer.

"We have had our heads down focused on building a successful company, and now that we have a technology stack that has solved the problem of cross-device identity, the time is right to focus on building the right buzz for our brand," said Drawbridge CEO Kamakshi Sivaramakrishnan. "Brian has a strong track record of crafting unique stories, and I'm confident that he will successfully lead the evolution of our brand and marketing efforts."

"Kamakshi and the Drawbridge team are the experts in cross-device advertising and have built incredible tools to help advertisers and publishers engage their audiences in more meaningful ways," said Kleiner Perkins General Partner and Drawbridge Board Member Matt Murphy. "Brian's experience creating strong brands makes him a perfect fit to bring the company's marketing to the next level. I'm looking forward to witnessing the company's next chapter and I'm proud to be part of this exciting time at Drawbridge."

Early in his career, Ferrario co-founded a fast-growing and award-winning integrated marketing services agency that designed and executed strategic initiatives for blue-chip clients including BankOne, Pfizer, Plantronics, Qualcomm, and SAP.

"I'm excited to join a company with all the assets a marketer could ask for - great technology, amazing venture partners, and a stellar executive team, including a rock star CEO," said Ferrario. "I think there's so much potential to build brand awareness and affinity in this space and rise above the countless companies that crowd the ad tech landscape. I'm looking forward to telling the world our story by bringing business-to-consumer-like sensibilities and keen authenticity to everything we say and do."

About Drawbridge
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior, and turn these learnings into efficient cross-device campaigns that drive brand objectives - from creating brand awareness to driving incremental sales. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in the financial services, retail, consumer packaged goods, and automotive verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.

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