SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Smarsh Empowers ProEquities to Leverage Social Media

Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today announced it has been selected by ProEquities, Inc. to provide LinkedIn, Facebook, Twitter and email archiving services. Smarsh enables ProEquities, a service and growth-oriented broker-dealer for independent registered representatives and financial advisors throughout the 50 states, to meet the needs of its advisors and its IT and compliance departments.

ProEquities prides itself on providing full-service support for its financial advisors. Marketing via social media is critical for today’s financial professionals, and allowing the use of LinkedIn, Facebook and Twitter for its advisors was a priority. ProEquities Director of Marketing Ellen Michael engaged with her compliance and IT departments and, together, they determined that Smarsh offered the best solution to meet their individual and collective needs.

The ProEquities compliance team is confident that, with Smarsh, the company meets the retention and supervision requirements of the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) without piling hours of work onto staff.

“We needed to explore and understand how adding social media would impact our supervision workload,” said James Brangle, senior compliance officer for ProEquities. “Our compliance department had an established set of compliance procedures and processes, and the Smarsh user interface fit well with our workflows.”

Because ProEquities’ IT department was tasked with implementation, it required a seamless migration to the Smarsh platform. The IT team needed reassurance that the implementation and maintenance of the solution would not place a burden on staff or existing systems.

“The implementation was a very collaborative process,” said Marion Yester, technology support manager for ProEquities. “Smarsh worked closely with us to ensure all stakeholder needs were met.”

Stephen Marsh, CEO of Smarsh, said he is proud to work with companies like ProEquities that are leading the charge in financial services by responsibly implementing new communications channels.

“Our recent electronic communications compliance survey reveals the number of electronic messaging channels firms allow employees to use for business purposes has nearly doubled in the past three years,” said Marsh. “ProEquities provides a great example of a broker-dealer that listens to its advisors and provides solutions for their needs, but also approaches its retention and supervision requirements thoughtfully and thoroughly.”

“The beauty is the advisors don’t need to know about Smarsh. They do not have to think about it,” added Michael. “Smarsh helps our compliance team turn a complex and challenging part of our business into something the advisors just don’t have to worry about.”

For more information about ProEquities’ experience with Smarsh, download the case study, Multiple Stakeholders Work Together To Provide Advisors Social Media at www.smarsh.com.

About Smarsh

Smarsh® delivers cloud-based archiving solutions for the information-driven enterprise. Its centralized platform provides a unified compliance and e-discovery workflow across the entire range of digital communications, including email, public and enterprise social media, websites, instant messaging and mobile messaging. Founded in 2001, Smarsh helps more than 20,000 organizations meet regulatory compliance, e-discovery and record retention requirements. The company is headquartered in Portland, Oregon, with offices in New York City, Atlanta, Boston, Los Angeles and London.

About ProEquities, Inc. (www.proequities.com)

ProEquities, Inc., is a service and growth-oriented broker-dealer founded in 1985 for independent registered representatives and financial advisors throughout the 50 states. ProEquities focuses on serving the financial advisor who wants to be independent from a “wire house” environment but seeks a true partnership with an organization that can assist an advisor with a myriad of support functionalities.

Our 1,075 financial advisors maintain contractual freedom without proprietary constraints or product quotas. Our integrity is one of our greatest assets. We practice an open-book philosophy with our advisors, which means all processes are transparent.

Proactive, innovative, and relationship-centered, ProEquities knows each advisor is different. ProEquities promises to listen, think, and respond to each individual in a way that helps each advisor realize their goals and the dreams of the advisor’s clients. We like to think of ourselves as a young, nimble organization which just happens to have over a quarter of a century’s experience.

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