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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White

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Mobile Media Company, Adello, Closes USD 2M in Funding From Swisscom Ventures and Adello Management to Expand Into Asia and the United States

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

“Adello has been serving Asia out of Singapore for only five months, but the success has been overwhelming. The mobile advertising market is booming and Asian customers have an appreciation for Swiss precision in audience targeting. At Adello, we target the right customers at the right time and place”, says Mark Forster, CEO and founder.

Torsten Brodt, Head of Mobile Business at Swisscom comments, “We have been using Adello to advertise our own products at Swisscom and were very pleased by its performance. In direct competitive comparison, Adello generates better conversion to leads for us.”

More than 500 companies have opted to run their mobile advertising campaigns on Adello’s platform. In addition, Adello has been voted Gartner’s “Cool Vendor in Infrastructure and Big Data for 2012,” CRN‘s “Big Data 100 for 2012,” and IAB Switzerland‘s “Digital Marketer of the Year 2013.”

Dominique Mégret, Head of Swisscom Ventures says: “We’ve been impressed by the tremendous growth of the company, driven in large by its unique Big Data technology, advanced data science, and scalable infrastructure. It’s clear that Adello represents the future of mobile media with its unique technology and innovative mobile advertising products.”

Adello’s proprietary technology mimics how advertisers make their decisions except at unprecedented speed: updating targeting strategies 100,000 times a second with 50,000 variables. It allows unprecedented quality and precision in audience targeting. Our campaigns use machine learning to improve automatically as they run. This leads to deeper insight and exceptional ROI.

About Adello:

Adello is a mobile media company that uses proprietary programmatic media-buying platform at Big Data scale that harnesses the power of machine learning to deliver marketing ROI. Customers trust Adello’s self-learning campaigns to achieve brand and direct-response objectives in diverse industries from retail to luxury cars to financial services. Among happy customers are world’s top brands, agencies, and mobile exchanges like Group M, L’Oreal, Sony, BMW, Warner Bros, and Smaato. Adello has offices in Europe, Asia, and North America. More information: http://www.adello.com

About Swisscom Ventures:

Swisscom Ventures is the corporate venturing unit of Swisscom AG, the telecommunications service provider based in Switzerland. Swisscom Ventures was started in 2007 to take minority stakes in Information, Communication & Technology startups with a strategic link to Swisscom. In return, Swisscom Ventures leverages Swisscom’s technology infrastructure and commercial channels for the benefit of its portfolio companies. Swisscom Ventures team is based in Switzerland and US. For more information: http://www.swisscom.com/ventures

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