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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

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The MLS/CLAW of Los Angeles Signs Direct Licensing Agreement with Trulia to Empower Their Brokers and Grow Their Business

Trulia (NYSE:TRLA) a leading online marketplace for home buyers, sellers, renters, and real estate professionals, has entered into a direct license agreement with The MLS™/CLAW, a leading Los Angeles area Multiple Listing Service that also provides services for the Palms Springs Regional MLS. The agreement establishes a direct data connection with an opt out feed to Trulia for The MLS™/CLAW members. This ensures listings are accurate and up-to-date, and optimizes their display to engage Trulia’s more than 50 million monthly unique visitors as of June 30, 2014.

“This agreement provides great value for The MLS™/CLAW’s brokers and agents, by helping them better market their listings to the home buyers and sellers who use Trulia, and connect them more quickly with our local real estate professionals,” said Annie Ives, The MLS™/CLAW CEO. “The direct license agreement ensures accurate and timely listings and guarantees prominent broker, agent, and MLS attribution on Trulia. It also establishes an efficient technical framework to guarantee the accuracy and timeliness of listings, while ensuring our brokers remain in control of where their data goes and how their brand is marketed. With this agreement, Trulia has affirmed their commitment to support us and our members.”

“The direct agreement with The MLS™/CLAW demonstrates the value MLS/Trulia partnerships can deliver to solve challenges around data distribution and display, helping brokers build their brand and support the success of their agents,” said Alon Chaver, Vice President Industry Services at Trulia. “By working with The MLS™/CLAW’s forward thinking leadership, Trulia can now provide The MLS™/CLAW members the freshest listings displays, increasing the volume and quality of leads they generate, and improving conversion rates to power the growth of their businesses and their brands.”

Trulia is delivering on its commitment to develop innovative technology for its real estate industry partners to help connect home buyers and sellers with local real estate professionals. With this agreement, The MLS™/CLAW and Trulia are creating a mutually beneficial partnership based on a fair value exchange that:

  • Reaffirms Trulia’s commitment to always provide leads and attribution at no cost to listing agents and brokers and supports the ability of the MLS to serve its members
  • Allows The MLS™/CLAW to be actively involved in ensuring the quality of the services Trulia provides for its members
  • Leverages Trulia’s large consumer audience to drive traffic and brand awareness to The MLS™/CLAW’s members
  • Establishes mutual accountability through ongoing reporting on activity and lead volume
  • Creates efficiencies for The MLS™/CLAW and delivers the benefits directly to its brokers at no cost
  • Provides primacy for brokers who use their MLS to manage their data distribution

The MLS™/CLAW has more than 14,000 members and the Palm Springs Regional MLS has more than 850. Together they support brokers representing clients who are buying and selling some of the most sought-after real estate in the country, from Beverly Hills to the Coachella Valley.

ABOUT TRULIA INC.

Trulia (NYSE:TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

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