SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Hello Toothpaste Makes Friends With the American Dental Association

Supermint Fluoride Toothpaste Receives Coveted Seal of Acceptance

MONTCLAIR, N.J., Aug. 13, 2014 /PRNewswire/ -- Hello is thrilled to announce that its supermint fluoride toothpaste has officially been awarded the American Dental Association (ADA) Seal of Acceptance. Recognized by dentists and consumers alike as the gold standard for U.S. oral care, the seal acknowledges that the product has met ADA guidelines for fluoride-containing toothpaste used for the control of tooth decay.

A series of extensive safety and efficacy tests were conducted at the Indiana University School of Dentistry to ensure hello met the criteria to earn the prestigious Seal. Results demonstrated the active ingredient, fluoride, was effectively absorbed into the enamel without harm during the brushing process. Data also revealed that fluoride remained stable over the proposed shelf-life of the supermint fluoride toothpaste.  

"We are so flattered when people tell us how much they love our products — the delicious flavors, the gorgeous, innovative packaging, the friendliness of the brand — but they also want to know that it works," said Craig Dubitsky, CEO of hello. "Now we have the official Seal of Acceptance from the ADA stating that hello's supermint toothpaste offers clinically proven cavity and enamel protection. With toothpaste this friendly, delicious, safe and effective — what's not to love?"

The comprehensive hello family of products boasts an impressive line-up of credentials that nicely complement the latest recognition from the ADA. The breathspray, toothpaste and mouthwash are all free from triclosan, alcohol, artificial sweeteners and dyes, and are vegan and Leaping Bunny Certified (never tested on animals).

For more details on this smile-worthy recognition, please visit the ADA Product Seal Report on the ADA website.

About Hello Products LLC
Hello Products LLC is the first seriously friendly™ oral care brand. Aiming to be your swish come true, your spray of sunshine, and your new main squeeze, hello has a unique line-up of mouthwashes, breathsprays and toothpastes. Both tasty and beautiful, the products were created to keep mouths fresh, clean and healthy in a fun and friendly new way. All hello products are vegan, cruelty-free and free of triclosan, alcohol, dyes and artificial sweeteners. Being such "free" products, it's only natural that hello is also made in the good ol' US of A. Let's be friends - please visit us at www.hello-products.com and follow us on Facebook at Hello Products or on Twitter, Instagram and Pinterest @helloproducts.

About the ADA
Founded in 1859, the not-for-profit American Dental Association is the nation's largest dental association, representing more than 157,000 dentist members. Since then, the ADA has grown to become the leading source of oral health related information for dentists and their patients. The ADA is committed to its members and to the improvement of oral health for the public. The ADA's vision is to be the recognized leader on oral health with its mission to help all members succeed.

SOURCE Hello Products LLC

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