SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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ESL, Twitch and ReedPOP Unite for New York's Largest eSports Event with ESL One Dota 2 Tournament at Madison Square Garden

ESL, the world's largest, independent eSports brand, is proud to announce their next groundbreaking Dota 2 tournament will be held in The Theater at Madison Square Garden October 9-10, serving as the crown jewel of interactive entertainment for ReedPOP's inaugural New York Super Week. As the largest in-person competitive gaming event ever held on the East Coast, thousands of video game enthusiasts will watch the top eSports teams in the world compete in the finals of a global Dota 2 tournament. In partnership with Twitch, the world’s leading online video platform and community for gamers, the event will be live broadcast on ESL's Twitch channel. In addition, joinDOTA will once again join the team as ESL's coverage partner, providing on-air talent for the show.

Combining the world's most passionate fans with the innovators of the eSports industry, ESL, Twitch and ReedPOP will present the largest eSports event ever in New York City – and a cornerstone of New York Super Week, a 10 day long festival with over 60 nerdy, geeky, cool pop culture events across all five boroughs of NYC in the lead up to this year's New York Comic Con! This prestigious event will feature eight of the top Dota 2 teams in a battle for $100,000. Details about the roster and information about invitees and qualification will be released in the coming weeks.

"By staging this event at the iconic Madison Square Garden, we're going to see history in the making," said James Lampkin, Product Manager for ESL One. "ReedPOP, Twitch and ESL are coming together to create something special that New York City has never seen before."

Lance Fensterman, Global Senior Vice President of ReedPOP added, "ESL and Twitch are helping to make the first ever New York Super Week the ultimate celebration of pop culture in New York City and bring the fan experience to the next level. This is a keystone event in a week filled with amazing programming and will set the bar for future events."

The event comes off the back of ESL One Frankfurt, which took place on June 28th-29th this year. Competition saw eight teams take to the stage in a World Cup Football stadium (Commerzbank-Arena, Germany) for an event that broke viewership and attendance numbers worldwide. Over 12,500 visitors attended the stadium each day to watch the action unfold live on a 412m2 screen, with an additional peak of over 500,000 concurrent viewers watching the show online.

Twitch has worked with ESL since 2011. Since that time, enthusiasts from over 180 countries have tuned in to watch ESL's content on Twitch. Twitch recorded a peak of over 280,000 concurrent viewers on a single stream during IEM Cologne in 2013. This was broken only a few months later during the IEM Katowice 2014, when the concurrent viewership in the Western world peaked at 643,000 across all games at the event.

"Esports are not only rivaling traditional sporting events, they're eclipsing them, especially when it comes to the live online viewership numbers on Twitch," said Kevin Lin, COO, Twitch. "In partnership with ReedPOP and ESL, we're bringing to the US more of what the audience wants - big events at historical venues. This ESL One milestone-setting Madison Square Garden event is testament to the future of the esports industry."

To find out more about the tournament, visit http://www.esl-one.com. You can also learn more about the qualifiers by following @ESL on Twitter.

ESL – is world's largest, independent eSports brand, leading the industry across various games with numerous online and offline competitions. This includes high profile international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, Starcraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the eSport’s ecosystem. With offices in Germany, Russia, France, Poland, Spain, China and North America, it has a true global footprint. www.eslgaming.com

ESL One - In ESL One, teams and players from all over the world compete in an eSports tournament unlike any other. Featuring the games Dota 2, Counter-Strike Global Offensive and Battlefield 4, ESL One gives out hundreds of thousands in prize money every year. With events taking place in sports stadiums all over the world, it puts the players in front of enthusiastic audiences, cheering them on in their attempt to secure the one trophy and the glory that comes with it. www.esl-one.com

Twitch - Twitch is the world's leading video platform and community for gamers where more than 55 million gather every month to broadcast, watch and talk about video games. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire eSports scene. In February 2014, Wall Street Journal ranked Twitch as the 4th largest website in terms of peak internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information visit: www.twitch.tv.

Dota 2® - Dota 2®, released in 2013, is an Action RTS (Real Time Strategy) game from developer, Valve Software. Acting as a stand-alone sequel to Defense of the Ancients, the computer game combines action and strategy in an exciting fantasy world. Players pick from a pool of over a hundred heroes, forming two teams of five players. Actively played by millions of individuals, the game continues to grow and excite the gaming community.

ReedPOP - ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East, South and Australia, Star Wars Celebration, Special Edition: NYC, Oz Comic-Con, BookCon and the UFC Fan Expo. In 2013, ReedPOP (has) added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific (including Australia). (www.reedpop.com)

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