|By PR Newswire||
|August 13, 2014 02:46 PM EDT||
NASHVILLE, Tenn., Aug. 13, 2014 /PRNewswire/ -- PEDIGREE® Brand is getting tails wagging and lips licking with the release of their new PEDIGREE STACKERZ™ dog treat. Answering all dogs' cravings for real meat, PEDIGREE STACKERZ treats deliver real meat as the number one ingredient – and offers pet owners the perfect way to share a summer barbeque with their dog without sharing the meat on their grill.
"It's not a secret that dogs love real meat as the first ingredient, especially when it comes to flavors like bacon and filet mignon," said Lisa Campbell, senior brand manager. "So we created STACKERZ to shine a spotlight on what dogs love. With three different flavor combinations, there's a STACKERZ treat for every craving."
To satisfy the carnivore in every dog, each PEDIGREE STACKERZ treat contains real meat as the first ingredient and provides a combination of two succulent flavors designed to blow your dog's mind and satisfy his taste buds. Dogs of any size will be infatuated with PEDIGREE STACKERZ, as these delectable treats come in soft, breakable pieces. Choose—or let your dog choose—from three meaty flavor combinations:
- Filet Mignon & Bacon Flavor: Double the meaty flavor with this filet mignon and bacon combo for a doubly appetizing taste, in one tasty treat.
- Grilled Chicken & NY Strip Flavor: A perfect pairing of tastes, grilled chicken and beef is sure to satisfy every dog's deepest craving.
- Smoky Bacon & Cheddar Flavor: This smoky bacon and cheddar flavor is every dog's mouth-watering fantasy.
A Mmmmeaty Campaign
PEDIGREE STACKERZ dog treats are soooooo meaty that your dog's love for them will border on infatuation. Through a fun-loving, tongue-in-cheek advertising campaign, the PEDIGREE Brand provides a glimpse into a dog's unwavering fascination with the new PEDIGREE STACKERZ treats with real meat. In the television ads, a smooth and sultry voice describes every dog's treat fantasy on a backdrop of slow motion doggy gestures, from yearning, pouty eyes to a happy and anxious pant. The campaign strives to break through traditional dog treat commercials, showcasing PEDIGREE STACKERZ irresistible flavors and real meat ingredients. The integrated marketing campaign features :15 and :30 television commercials and two print ads running nationally, as well as digital banners.
All three PEDIGREE STACKERZ flavors are now available at mass retail, grocery and pet stores for a suggested retail price of $3.99 for a 6 oz. bag. For more information, and to see the full commercial, please visit http://www.pedigree.com/really-good-food/STACKERZ/.
About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. The PEDIGREE® Brand is built on an unwavering love for dogs and commitment to dog adoption. For more information, please visit www.Pedigree.com.
About Mars Petcare US
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS®, SHEBA® Entrée for Cats, WHISKAS® Food for Cats, GOODLIFE™ Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2014. US Patent Pending.
SOURCE Mars Petcare US
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