|By Business Wire||
|August 13, 2014 03:00 PM EDT||
FirstRain, the leader in Personal Business Analytics™, will present an advanced technical workshop on the techniques for driving unmatched personal information experiences at the 2014 Semantic Technology & Business Conference in San Jose, CA. FirstRain’s personalized business analytics create a personal interest graph, drawn from business-focused Web and social media, based on a user’s role, the product lines they are selling and to whom they sell and then delivers analytics that prompt users on when and who to call. FirstRain senior executives will discuss data and analytics techniques for building user profiles, leveraging explicit versus implicit factors, the challenges of ambiguity and how to discern what a user truly cares about in order to create a highly adaptive, individualized information experience.
Conference and presentation details:
Who: YY Lee, Chief Operations Officer, FirstRain; Marty Betz, Vice President, Technology, FirstRain; David Cooke, Vice President, Analytics, FirstRain
Where: San Jose Convention Center
When: Tuesday, August 19, 2014, 1:30 PM - 4:45 PM
What: “It’s All About Me: Techniques for Driving Truly Personal Information Experiences.” Personalization is becoming an assumed part of technology UX. Rapid advances—and increased expectations set by popular consumer apps—create a need and an opportunity for enterprise software to deliver comparable and relevant experiences for each person within existing enterprise applications and workflows. Many semantic and data science techniques focus on characterizing and understanding a target data set. To close the last-mile gap to deliver a high-impact information experience for each person, we need techniques to discern what individuals actually care about. This presents the familiar data challenges of heterogeneity, unstructured, overly sparse or noisy and sometimes self-conflicting data.
FirstRain is a pioneer and leader in personal business analytics solutions for the enterprise. FirstRain’s mobile, cross-platform solutions provide sales, marketing, finance and leadership professionals analytics tuned to their specific company strategy, allowing them to deeply understand their customer’s business and their markets. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media and then delivers it seamlessly into the world’s premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Microsoft SharePoint, Dynamics and Yammer, Jive and Oracle. These analytics are similarly incorporated into leading research platforms such as Fidelity.com, Dun & Bradstreet, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.
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