SYS-CON MEDIA Authors: Jnan Dash, Elizabeth White, Yeshim Deniz, Pat Romanski, Nikita Ivanov

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Binbit Signs Agreement with FC Barcelona

Binbit, one of the leading companies in the distribution of mobile content in the world, announced an agreement with F.C. Barcelona for the exclusive distribution of information and digital content of the Club through mobile devices. This agreement includes 40 countries in Latin America, Asia and East Europe.

Antoni Muntaner, founder and chairman of Binbit, explained that the deal includes the next three football seasons and was made in the context of Binbit’s new strategy, which aims to consolidate alliances with high-value brands.

“This agreement will help both companies generate extra revenue by distributing high quality content in these countries. We aim to create the largest mobile community of FC Barcelona mobile fans to offer them the best content of the team,” Muntaner commented.

Through this agreement, he added, Binbit has the capacity to distribute mobile content of FC Barcelona. This initiative allows Binbit to reach FC Barcelona’s most remote followers, thanks to the global reach of Binbit. The company maintains a network of partnerships with more than 90 telephone carriers worldwide, allowing it to cover the 5 continents.

"We are very excited about the launch of this project which aims to distribute digital content internationally,” said Dídac Lee, director of Media and Communication and responsible of New Technologies of FC Barcelona.

“We have decided to go forward with this project alongside Binbit due to its high level of penetration in the international market, particularly in emerging countries and strategic nations. This is the key element to our Club, since we have to serve and reach all parts of the world to meet the needs of our members and fans.”

The countries included in the exclusive distribution deal, and that will have access to the best content of the team are the following: Mexico, Guatemala, Belize, Honduras, Nicaragua, Costa Rica, El Salvador, Panama, Colombia, Venezuela, Peru, Ecuador, Bolivia, Chile, Argentina, Paraguay, Uruguay, Dominican Republic, Bangladesh, Thailand, Malaysia, Singapore, Hong Kong, Philippines, Sri Lanka, Serbia, Croatia, Albania, Bosnia, Bulgaria, Macedonia, Montenegro, Slovenia, Poland, Czech Republic, Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan.

About Binbit

Founded in 2005 in Monterrey, México, Binbit is a group that has experienced strong growth thanks to its ability to adapt to different markets and its slim structure. Binbit has agreements with 90 carriers worldwide, all of them leaders in mobile services, which altogether have more than one billion users to whom Binbit can offer its services. The Company has established strong partnerships with high quality content providers. Binbit is a leader in value-added solutions for mobile operators. For more information visit www.binbit.com or call +52 81 8335-0115.

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