SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Tesco, Google and Facebook on Developing an Optimum eCommerce Strategy

LONDON, Aug. 14, 2014 /PRNewswire/ -- The UK's leading ecommerce event, eCommerce Expo returns to Olympia London on 1 – 2 October 2014, uniting thousands of industry professionals and providing the opportunity to discover and experience the very latest technology and innovations in every area of the ecommerce process.

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From payment, platforms, delivery and logistics through to marketing, customer service and multichannel, visitors will have the opportunity to discover how some of the industry's best known brands such as PayPal, Google, Facebook, Tesco and Maplin Electronics develop their ecommerce strategy. 

The esteemed Keynote Programme will see industry leaders provide invaluable wisdom into the latest developments, solutions and current trends in ecommerce, with thought-provoking, inspirational case studies and success stories that will motivate and drive to achieve the most forward thinking ecommerce strategy for businesses to succeed.

"Technology and the Consumer of the Future", the brand new zone at eCommerce Expo, will feature real examples to help maximise customer interactions and optimising in-store and online retail experiences.  Visitors will be able to see demonstrations and learn the advancements using state-of-the art technologies including Google Glass, 3D printing and augmented reality, to create a competitive edge in delivering the perfect omni-channel experience now and in the future.

"We're extremely excited to present this new zone dedicated to the very latest tech and its impact on the way customers interact with brands," eCommerce Expo's Fatima Naqvi said.

"With the introduction of the 'connected consumer' and increasing convergence between online and offline shopping, it's vital that businesses consider how their customers engage with them. The Store of the Future will assist businesses in ensuring they are able to deliver the perfect omni-channel experience and how they can make the best use of the latest technology."

Startup culture is thriving and retail is an area where these agile businesses are leading the way. eCommerce Expo will introduce six up-and-coming startups with forward-thinking ideas and innovations that are brand new to the market. They will present leading-edge technologies and share how they can be used to improve and create competitive business strategies.

Many UK and international exhibitors have already signed up to showcase their latest innovations and technologies, offering personalised solutions and to network with the industry. Exhibitors include: Royal Mail, GFS, Directlink, Inposte, DPD, PayPal, Barclays Card, Jumio, SmartFocus, Experian Data Quality and Sli Systems. New exhibitors include Nosto, eSellerpro, Postcode Anywhere, Sud De France and Correos.

Recognising exceptional achievements in ecommerce, the prestigious eCommerce Awards for Excellence will again take place on Wednesday 1st October at the Marriott Hotel, Grosvenor Square in London on the first night of eCommerce Expo. The glittering awards ceremony provides the perfect opportunity for the ecommerce industry to gather and celebrate top individual and company achievements.  Previous winners include House of Fraser, British Gas, Eventbrite and KLM Royal Dutch Airlines.

Details:

eCommerce Expo takes place on 1st and 2nd October, 2014 at Olympia London.  For further information see www.ecommerceexpo.co.uk and for the eCommerce Awards of Excellence see www.ecommerceexpo.co.uk/awards for the latest information and table bookings. 

About UBM Live (organiser of eCommerce Expo):

UBM Live (www.ubmlive.com) connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote brands and expand markets. Operating in more than 23 countries, UBM Live organises many of the world's largest, most important live events, awards and community sites in a wide variety of industries. Its technology events include Internet World, Technology for Marketing & Advertising, eCommerce Expo, Black Hat Europe and Game Developers Conference Europe and London Technology Week, which is run in partnership with London & Partners.

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