SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Within 6 Months of Its Digitization, Turkcell Academy Reaches 1.3 Million Visits

In January 2014, Turkcell (NYSE:TKC) (BIST:TCELL), Turkey’s leading telecommunications and technology company, had re-launched its Academy as a digital and public learning platform with the goal of making global knowledge available to everyone through technology. At the end of its first six months, Turkcell Academy takes stock of its success: Tens of thousands of visitors from 143 countries used the service with more than 1.3 million visits. Visitors watched learning videos for 14 thousand hours in total, and over 3 million page views were recorded on Turkcell Academy website. 10 thousand users benefited from Turkcell Academy mobile application which was launched in May.

Global knowledge made available in Turkish

Through Turkcell Academy’s partnerships, visitors were able to reach global knowledge generated by world’s leading digital learning institutions such as Massachusetts Institute of Technology (MIT), Papagaei and Coursera. More than 140 thousand visitors completed Papagaei’s English courses at various levels, making English learning lessons one of the most popular categories of Turkcell Academy. With a partnership that was launched in early June, Turkcell Academy had made Coursera’s course offerings available with Turkish subtitles – in the limited amount of time since that launch, Turkcell Academy helped increase Turkish users’ access to Coursera by 25%.

Turkcell Academy also offers unique Turkcell content and supports national education in Turkey through local partnerships. Visitors can take preparation courses for high school, university and public service exams. In the first 6 months, “Preference Support Robot”, a digital guide that helps students with their university application decisions by evaluating their preparatory exam performance, proved to be one of the most popular services. More than 300 thousand candidates benefited from Turkcell Academy in their preparations for Turkey’s public service entrance exam.

Other popular videos were Smart Phone demos in English, MS Office trainings and Android setup.

“There was a real need for digital learning – and we met it in the best way possible”

“A short while ago, we digitized Turkcell Academy with the aim of letting millions have access to information. The level of interest from our audience proves that we have fulfilled a real need in the best way possible. In this 6-month period, we successfully expanded our local and international partnerships, and we continue to enrich our content on a daily basis. We are proud to help our people and especially 35-million Turkcell subscribers benefit from cutting-edge learning opportunities made possible through technology” said Banu İsci Sezen, Turkcell’s Chief Group Human Resources Officer.

Turkcell Academy now offers more than 450 hours of content
The video content on Turkcell Academy now exceeds 450 hours of lessons. The number of courses offered continues to increase on a daily basis. Some of the content is entirely public and available to everyone for free on www.turkcell.com/akademi while unlimited access to the website remains the privilege of Turkcell customers, who can access all courses for free with their Turkcell password.

ABOUT TURKCELL: Turkcell is the leading communications and technology company in Turkey, with 34.6 million subscribers as of June 30, 2014. Turkcell is a leading regional player with its approximately 69.5 million subscribers in nine countries as of June 30, 2014. It has become one of the first among the global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers. Turkcell Superonline, a wholly owned subsidiary of Turkcell, is the first telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of March 2014, Turkcell’s population coverage is at 99.49% in 2G and 86.37% in 3G. Turkcell reported a TRY2.9 billion (US$1.4 billion) revenue with total assets of TRY21.8 billion (US$10.3 billion) as of June 30, 2014. It has been listed on the NYSE and the BIST since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on Twitter:
http://twitter.com/TurkcellNews

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