Click here to close now.

SYS-CON MEDIA Authors: AppDynamics Blog, David Sprott, Liz McMillan, tru welu, Blue Box Blog

News Feed Item

Linda's Lollies - the Original Premium Gourmet Lollipop - Re-Launches with a New Company, New Flavors and a You Only Live Once Attitude

New Confectioner Yolo Candy Company takes the original Linda's Lollies and reimagines it into an even more delicious premium brand

MAHWAH, N.J., Aug. 14, 2014 /PRNewswire/ -- Linda's Lollies, the original premium gourmet lollipop brand, is being reimagined for a new generation of lollipop lovers. Linda's Lollies is now part of Yolo Candy, founded in 2012 by three former senior executives of The Topps Company, Inc., who bring a shared passion of creating innovative candy products that deliver unique and delicious eating experiences.

In 2012, Yolo Candy acquired Linda's Lollies, a brand introduced by industry pioneer Linda Harkavy almost 30 years ago and built on the premise of offering the highest quality lollipops in a variety of exotic flavors. With the recent introduction of similar products, Yolo set out to distinguish Linda's Lollies from the competition and reinforce its position as the pre-eminent gourmet lollipop brand. That effort began by creating an optimized assortment of 24 new gourmet flavors, including intriguing new taste concepts such as Mango Chile, Blueberry Muffin and Maple Pancake. Each flavor has been specially crafted to deliver superior flavor intensity and accuracy.

New thought was given to the appearance of Linda's Lollies which now come in a variety of interesting color combinations: bright translucent, opaque, swirled and half-splits, all on a unique purple plastic stick, making these new pops look as good as they taste. Linda's nostalgic packaging has been updated to project its premium positioning and strong branding. Even the wraps have been re-engineered to feature a notch for easy opening, eliminating the difficulty consumers experience when trying to open twist-wrapped lollipops. The final step in pop perfection has been to develop a range of new display solutions that enable retailers to merchandise Linda's in a variety of impulse locations. With these significant, consumer-targeted improvements in taste, design, and display, Linda's Lollies once again distinguishes itself from the competition as the highest quality gourmet lollipop in the world.

Yolo Candy's executives are no strangers to creating popular brands. The company was founded by three veteran candy industry professionals, who collectively have more than 55 years of experience in creating, marketing and selling world-wide popular candy brands. The executives are:

Scott Silverstein, Yolo Candy founder & CEO
Scott Silverstein is the former CEO of The Topps Company, Inc., a multi-national corporation best known for its Bazooka bubble gum and Topps trading cards. Mr. Silverstein oversaw the Topps worldwide confectionary, Sports and Entertainment businesses and has more than 20 years of experience in marketing, new product development, sourcing, and licensing.   

John Budd, Yolo Candy chief marketing officer
John Budd is the former Vice President of Marketing for The Topps Company, Inc., where he was responsible for Brand and New Product Development, Quality Assurance and Packaging. He has spent more than 15 years in the confections industry and 25+ years in kids' marketing. Budd is the architect of the best-selling children's candy brands: Ring Pop, Push Pop, Baby Bottle Pop and Juice Drop Pop.

Brent Greer, Yolo Candy chief sales officer
Brent Greer is the former Vice President of Sales & Customer Marketing at The Topps Company, Inc. He has more than 20 years of experience in the confections industry having worked at both Topps and M&M Mars. For 10+ years he's managed top-to-top relationships with key retailers and confectionery brokers and is a pioneer of kid's candy category management in the U.S. retail space.

Linda's Lollies are just the beginning for Yolo Candy, which was founded to build a portfolio of confectionery brands that excite and delight kids as well as folks who are simply young-at-heart. With the company's spirit of "You Only Live Once" in mind, the founders are working on a number of innovative concepts that deliver a unique combination of great taste, engaging interaction and "wow" factor that will be the hallmark of all Yolo products.

For more information about Yolo Candy or Linda's Lollies go to http://www.yolocandy.com, http://lindaslollies.com, email [email protected] or call 201.252.8765.

SOURCE Yolo Candy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud - not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, discussed the six key steps to justify and execute your MCA cloud migration.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Malcolm Rieke, the Director of Product Management at Catbird, discussed the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: ...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are bein...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
Can the spatial component of your Big Data be harnessed and visualized, adding another dimension of power and analytics to your data? In his session at Big Data Expo®, John Meza, Product Engineer and Performance Engineering Team Lead at Esri, discussed the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. The GIS Tools for Hadoop project was also discussed and its implementation to discover location-based patterns and relationships...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. In his session at 15th Cloud Expo, Arthur Hicken, Evangelist at Parasoft, discussed how developers are extremely well-poised to perform tasks critical for securing the application – provided that certain key obstacles are overcome. Arthur Hicken has been involved in automating various practices at Parasoft for almost 20 years. He has worked on projects including database dev...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at ...
There has been a lot of discussion recently in the DevOps space over whether there is a unique form of DevOps for large enterprises or is it just vendors looking to sell services and tools. In his session at DevOps Summit, Chris Riley, a technologist, discussed whether Enterprise DevOps is a unique species or not. What makes DevOps adoption in the enterprise unique or what doesn’t? Unique or not, what does this mean for adopting DevOps in enterprise size organizations? He also explored differe...