SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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StrataCloud Appoints Software Industry Veteran Brian Cohen to CEO

Secures $2.0m in Funding to Help Companies Manage Converged IT Infrastructure

ATLANTA, GA -- (Marketwired) -- 08/14/14 -- StrataCloud, the company formerly known as Reflex Systems, has named Brian Cohen as its CEO. Cohen joins StrataCloud from Hewlett-Packard, where he was responsible for strategy and operations for the Americas Enterprise Group. Cohen previously was president and CEO at SPI Dynamics, which he sold to HP in 2007, returning 8x cash-on-cash to investors. In conjunction with Cohen's hiring, the company has raised $2 million from Hallett Capital and BLH Venture Partners.

StrataCloud is a leader in the multi-billion dollar virtual infrastructure management market. The company was founded in 2008, and its primary product, Virtualization Management Center, is used by mid and large-size companies to tackle virtual infrastructure performance management, capacity planning, availability management, root cause analysis and configuration compliance. Its enterprise customers include E*TRADE, Citigroup and Booz Allen Hamilton. StrataCloud has more than 200,000 Virtual Machines under management.

"Virtual infrastructure is used by most of the world's largest companies, and management of these resources can be complicated and expensive," says Cohen. "We have the most mature product for VMware and compute on the market, and a clear vision for how to help companies as they adopt converged solutions that incorporate all infrastructure components. We are anticipating the infrastructure management requirements for a software-defined data center, and will be well-positioned as it evolves."

The enterprise is moving toward a model for IT in which all elements of an organization's infrastructure, including networking, storage, compute and security, are delivered as a service. Oversight of these components requires a deep understanding of virtualization management and the ability to extend that knowledge to the management of new and different infrastructure. It's in this area -- converged infrastructure management -- where StrataCloud sees its future.

"In looking at the infrastructure management space, a few things were clear to me," says Jon Hallett, director at Hallett Capital and non-executive chairman at StrataCloud. "One, the market is massive and growing, as new forms of infrastructure enter the picture. Two, there are very few products in the market today that can manage an organization's entire environment using a single solution. And three, StrataCloud has proven the effectiveness of its solution by working with some of the world's biggest companies. The only things StrataCloud needed to reach its full potential were capital and strong leadership, which we now have. I'm extremely confident that under Brian's leadership, StrataCloud will be huge success."

About StrataCloud
Headquartered in Atlanta, Georgia, StrataCloud provides unified infrastructure management solutions for virtual, converged and cloud environments. Its data-driven architecture delivers a single, granular view of operations with the situational intelligence required for companies to optimize their IT infrastructures. By simplifying and automating infrastructure management, StrataCloud allows IT staffs to make intelligent, validated decisions that speed deployment, optimize performance, right-size capacity and increase productivity. StrataCloud solutions are used to manage some of the largest mission critical virtual environments in a variety of industries including hospitality, financial services, healthcare, service providers and more. Learn more at www.stratacloud.com.

Media contact:
Kevin Wolf
TGPR
(650) 327-1641
Email Contact

Company contact:
Heather Foster
StrataCloud
(404) 924-2356
Email Contact

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