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StyleSeat Introduces Redesigned App with New Features as Mobile Bookings Grow

Mobile bookings now account for 60% of all beauty appointments booked on StyleSeat

SAN FRANCISCO, Aug. 14, 2014 /PRNewswire/ -- StyleSeat, the largest and fastest growing online marketplace for beauty and wellness services, today launched a redesigned mobile app that includes a number of exciting new features that make it even easier to find and book beauty professionals, especially for last minute appointments. In just eight months since the company launched its app for clients, mobile bookings have grown to account for more than 60% of all beauty appointments booked on StyleSeat.

"This app release is a major step towards StyleSeat truly becoming your one destination for beauty and style services," said Melody McCloskey, co-founder and CEO of StyleSeat. "We're making it simple to book any beauty appointment at the last minute, whether it's a manicure at 4pm today or a blowout before an important meeting tomorrow morning, while helping our users seamlessly manage appointments with their favorite beauty professionals. StyleSeat has an industry-leading collection of more than 250,000 professionals on our platform, more than anyone else in the category, and we're continuing to innovate and make it easier to look and feel your best every day."

In addition to a completely new look, the updated app includes new features such as:

  • New ways to search – clients can now search by specific services such as color or braids as well as by availability for a specific time. For example, someone can now search for a stylist available to do a blowout at 4pm today in San Francisco.
  • Express checkout – clients can now pay for appointments through the app.
  • Appointments management – clients can now cancel, rebook and see all appointments they have booked with various beauty professionals over time.

More than 26% of appointments booked through StyleSeat are made at the last minute – less than 24 hours before the appointment time, underscoring the value of the new app enabling clients to search for beauty professionals available at a specific time. The ability to pay for a beauty appointment at the time of booking simplifies the entire experience for an increasingly mobile society.

StyleSeat has experienced rapid growth with more than 8 million appointments and more than $500 million in services booked on the platform since inception. StyleSeat was founded in 2011 when CEO and co-founder Melody McCloskey wanted a better way to book beauty appointments on-the-go. The online and mobile platform serves both sides of the marketplace. StyleSeat gives beauty professionals free tools to run, manage and grow their business. It gives clients a place to discover and book appointments online or from their phones with professionals in their area, whether it's a same-day blowout, a haircut next month or a manicure tomorrow.

The StyleSeat app is free and available for iOS and Android.

About StyleSeat
StyleSeat is the largest and fastest growing online marketplace for beauty and wellness services. The online and mobile platform gives beauty professionals free tools to help them run, manage and grow their business. StyleSeat gives clients a place to search, discover and book appointments with professionals in their area. www.styleseat.com 

SOURCE StyleSeat

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