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SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Liz McMillan, Roger Strukhoff

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Conversant Hires Raju Malhotra as Senior Vice President, Products

Conversant, Inc. (NASDAQ:CNVR), the leader in personalized digital marketing, today announced that it has appointed Raju Malhotra as senior vice president of Products. In this role, Mr. Malhotra will drive a unified product strategy across the company and integrate all its data and technology assets into one consolidated platform.

"Raju is a critically important addition to our leadership team," said John Giuliani, president and chief executive officer of Conversant. "With his expertise in building products at scale, he will help us bring the power of personalization to our customers. I am pleased to have him drive the next stage of Conversant’s product direction."

Mr. Malhotra has an impressive track record of driving business growth through innovative products during the past two decades – both as a product executive as well as an engineering leader. He has worked in senior positions at Microsoft, McKinsey and most recently at Centro where he was responsible for building a media management product for digital agencies.

Prior to Centro, he led the product strategy and worldwide launch for Bing Shopping, including its cashback program, where he increased advertisers’ return on investment by 200 percent. He also worked at McKinsey’s Silicon Valley office as a management consultant where he advised venture-funded, high-growth businesses on their product strategy. He has an MBA from the Wharton School of the University of Pennsylvania and an undergraduate degree in computer engineering from the National Institute of Technology in India.

“Conversant stands out in a crowded advertising technology space because of its scale,” said Mr. Malhotra. “With more than a quarter billion anonymous consumer profiles and industry-leading, proprietary technology, Conversant has unique potential. I look forward to helping our team build the best personalization platform for marketers and agencies to reach their consumers most profitably.”

Mr. Malhotra will manage investments in product development globally, and will be based in the company’s Chicago office.

About Conversant

Conversant, Inc. (NASDAQ:CNVR) is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.

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