SYS-CON MEDIA Authors: Pat Romanski, Yeshim Deniz, Nikita Ivanov, Sean Houghton, Glenn Rossman

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Britax Brings Game-Changing ClickTight™ to Convertible Car Seats

Revolutionary Installation System Brings Confidence, Peace of Mind to Every Journey

FORT MILL, S.C., Aug. 14, 2014 /PRNewswire/ -- Parents use convertible car seats more than any other type of seat to protect their little ones. Because they can face both rear and forward in cars, convertible car seats are able to grow with children – and save parents the time and expense of buying another seat. But since convertible car seats are the most commonly used seats, they also have more of a chance for misuse than any other kind.

As the leader in mobile safety for more than 70 years, Britax now brings its game-changing ClickTight(TM) Installation System to its most popular and versatile convertible car seats, including the Britax Advocate in Limelight.

In fact, according to the National Highway Traffic Safety Administration, three out of four children are either not securely fastened in their car seats or are in a car seat that is not properly secured to the vehicle.         

That's why Britax has made it their business to ensure parents can properly install their child's car seat every time, in every vehicle. As the leader in mobile safety for more than 70 years, Britax now brings its game-changing ClickTight™ Installation System to its most popular and versatile convertible car seats.

With ClickTight's revolutionary ease of use, every caregiver – from parents to grandparents to babysitters – can be confident they're installing their car seat securely and correctly, just by buckling the seat belt.               

With a quick push and twist of a button, parents simply open the front of the car seat, buckle the seat belt across the labelled belt path and then click shut for a proper installation every time. No shoving, kneeing, yanking – or confusion associated with complicated LATCH limitation requirements – necessary.

For extra protection, Britax also recommends that the tether be used when installing the convertible seat.

"Last year, we invented the game-changing ClickTight Installation System for Britax Harness-2-Booster seats," said Curtis Strong, Director of New Product Development at Britax. "Now, children can benefit from this enhanced technology from birth through toddlerhood. Families can rest assured that Britax is keeping their children safe and comfortable on every trip."

Every Feature
The new Britax Convertible Car Seats with ClickTight surround children with SafeCell Impact Protection to protect well beyond federal safety requirements. This integrated system of safety components, includes Impact Absorbing Base, Tether and Harness, an Impact Stabilizing Steel Frame, and Complete Side Impact Protection to surround little passengers in best-in-class safety. Britax also offers several different options of side impact protection for their new seats to transfer crash energy away from precious cargo.

The Marathon® ClickTight Convertible Car Seat offers Complete Side Impact Protection with deep, protective shell to absorb crash forces and guard little passengers from debris.

Britax designed the Boulevard™ ClickTight Seat with Complete Side Impact Protection PLUS to also include an energy-absorbing foam headrest to keep children's heads and necks secure.

The Advocate® ClickTight's Complete Side Impact Protection MAX delivers the highest level of Britax safety with external cushions that compress, to divert energy away from the child and protect adjacent passengers.

All Britax side impact protection features in ClickTight Convertible Seats ensure the ultimate in child passenger security. Any caregiver using any vehicle can have the confidence to click them in and go.

Every Ride
With ClickTight, Britax is able to assure parents that their seats are installed in their vehicles correctly, but Britax also knows that the seat must fit the child properly. All of the new Britax ClickTight Convertible Car Seats include a Quick-Adjust Harness, which goes up to 14 positions, and a 2-Position Buckle to adapt to growing children. The Boulevard and Advocate also have the Click & Safe Snug Harness Indicator, which removes the guesswork from adjusting the harness to the correct tightness.

It's common for caregivers to be unsure about the right recline position for a car seat, especially while in rear-facing mode. To ease their minds, the easy-to-read Automatic Level Indicator ensures that they achieve the proper installation angle using any of the seat's seven recline positions.

"The biggest impact Britax can have on child safety is to make car seats easier to use properly, every time. With the ClickTight Convertible Car Seats, we've reached that goal," said Strong. "Features that ensure both a proper child-to-seat and seat-to-vehicle fit, allow caregivers to know that their child is riding safely during every trip." 

Britax designed all three of its ClickTight Convertible Seats to fit children weighing from 5 to 40 pounds in rear-facing mode and from 20 to 65 pounds and up to 54 inches in forward-facing mode. In addition to weight and standing height, a child's seated shoulder height should be considered in fitting a child for any car seat.

Every Style
The new Britax ClickTight Convertible Seats are as fashionable as they are safe. Thirteen new fabric choices ensure that families ride in style, and the Easy-Remove Covers allow convenient cleaning for parents without having to uninstall the child seat from the vehicle. Foam padding in the seat and headrest provides additional comfort for even the smallest passengers. Plus, all Britax ClickTight Convertible Car Seats include the EZ-Buckle System to keep buckles and straps out of the way when placing children into the seats.

The Britax Marathon ClickTight (MSRP: $329.99), Boulevard ClickTight (MSRP: $369.99) and Advocate ClickTight (MSRP: $419.99) – as well as new fashions for the Frontier and Pinnacle ClickTight Harness-2-Booster seats – will be available online and at independent and major retailers beginning in late September. For more information about Britax, visit, www.britaxusa.com or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest.

About Britax Child Safety Inc.
Britax manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products. 

In 2011 Britax acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs.  Britax and BOB offer versatility and a lifespan beyond one child.  

Britax USA is located in Fort Mill, SC and employs more than 200 people. For more information, visit www.britaxusa.com.   

Photo - http://photos.prnewswire.com/prnh/20140812/135690

SOURCE Britax

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