|By Business Wire||
|August 14, 2014 01:03 PM EDT||
Docurated, a leading provider of Sales and Marketing productivity solutions, today announced that Rocket Fuel has selected Docurated as their Document Management fabric. Docurated’s Sales and Marketing Productivity platform empowers Rocket Fuel’s solutions marketing department to improve quality and timely responsiveness to RFI, RFP, and other pre-sales related inquiries, while also lowering operating costs and increasing ROI.
Docurated uses a blend of data science and human intuition to enable Sales and Marketing teams to find and reuse the most effective collateral no matter where it is stored, and without manual tagging or uploading. Docurated is powered by machine-learning technology, which studies user behavior and content usage, and applies those learning’s in real-time to present users with the most relevant content for the specific task on-hand. The sophisticated technology gives marketers knowledge and insights into what content is being used and by whom.
“Docurated's next generation approach to content management makes our solutions marketing collateral and presales content stored across multiple repositories easy to find," said Erik Mikisch, Rocket Fuel Senior Director of Solutions Marketing. "Our content needs to be readily available to a wide range of teams around the world, from solutions marketing, to technical solutions, strategy, research and sales. The Docurated platform equips us with the tools to deliver Rocket Fuel value to our existing clients, and to attract new accounts while allowing us to constantly optimize our processes and materials."
“Our news today marks exciting progress in our mission to improve sales effectiveness and sales efficiency,” said Alex Gorbansky, Docurated CEO. “We are excited to empower Rocket Fuel with our industry-leading Sales Productivity platform and are thrilled to see them realizing substantive value across all facets of their business.”
Docurated is a Productivity Solution that enables Sales Organizations in companies such as Rocket Fuel, DigitasLBi and Havas surface and leverage the best Marketing content for higher quality pitches and faster go-to-market. Beyond Sales, Docurated supports other critical functions, such as IT, Finance and Legal, across leading organizations such as Netflix and Goldwater, Dube, drastically reducing time spent retrieving critical information from legacy content repositories. Docurated enables IT to maintain its existing infrastructure while transforming a hierarchical and disparate content system into a powerful and simple knowledge store, where content can be instantly surfaced without having to remember where it lives. For more information on how Docurated helps enterprise sales teams accelerate pipeline with the best content, visit www.docurated.com
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of Artificial Intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.