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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, William Schmarzo, Elizabeth White, Carmen Gonzalez

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Showing Your Support for the Annual Scotiabank AIDS Walk for Life Has Never Been Easier!

OTTAWA, ONTARIO -- (Marketwired) -- 08/15/14 -- When it comes to getting involved in the 2014 Scotiabank AIDS Walk for Life, Canadians can now donate and register for the 'Easiest Charity Walk of All Time' in mere minutes.

The 2014 Scotiabank AIDS Walk for Life, taking place between September 13 and 21, 2014, has updated its online registration and donation software, making it faster and easier to use than ever before, with the highest level of internet security.

To get started, donors and participants are asked to visit www.aidswalkforlife.ca to locate the nearest Walk to their community. With a click of a button, Canadians can then choose to donate or raise funds for the Walk. It takes only a few minutes to register for fundraising, and even less time to donate. The Walk's updated registration system can also be accessed through your existing Facebook account using handheld devices, including tablets and smartphones.

The annual Scotiabank AIDS Walk for Life will take place in approximately 40 communities across the country and help participants show solidarity for over 71, 000 Canadians living with HIV/AIDS. All proceeds from the Walk help support services for those living with, affected by, or at risk of contracting HIV/AIDS in communities nationwide.

"It's never been easier to get involved in the Scotiabank AIDS Walk for Life," said Monique Doolittle-Romas, Chief Executive Officer of the Canadian AIDS Society. "We hope to see more and more Canadians take advantage of this year's enhanced registration portal to show their support for the thousands of People Living with HIV/AIDS. It only takes a few short minutes to register or donate, but this small gesture goes a long way in making a lasting difference to Canadians whose lives are touched by HIV/AIDS."

Canadians can also support the Scotiabank AIDS Walk for Life by purchasing a bottle of award- winning Santa Margherita Pinot Grigio from a local LCBO which donates $0.50 toward the Walk for each sale.

Find out more about the Walk here:

www.aidswalkforlife.ca

National Corporate Sponsors

Each year, the Scotiabank AIDS Walk for Life National Corporate Sponsors play a vital role in ensuring the event's continued success. This year, the Canadian AIDS Society thanks the following National Corporate Sponsors and Media Partners:


Title Sponsor: Scotiabank
Platinum Sponsor: Santa Margherita Pinot Grigio
Gold Sponsor: Gilead Sciences Canada Inc.
Bronze Sponsor: Bristol-Myers Squibb
Creative Sponsor: TBWA\TORONTO
Promotional Partners: Cineplex Media, Maclean's Magazine, Marketwired,
Rainbow Cinemas/Magic Lantern Theatres, The Walrus Magazine, Google Ad
Grants

Scotiabank AIDS Walk for Life

The Scotiabank AIDS Walk for Life is a project of the Canadian AIDS Society in partnership with the Positive Living Society of British Columbia, the AIDS Committee of Toronto, and community-based AIDS organizations across Canada. During the national week-long event, cities and communities from across the country host Walks to raise funds for local services and programming and to raise awareness about HIV/AIDS. As Canada's most important HIV/AIDS awareness and fundraising event, the Scotiabank AIDS Walk for Life has now raised over $40 million for community-based HIV/AIDS service organizations since 1996 and has attracted well over half a million participants. Scotiabank continues its multi-year commitment as title sponsor for the AIDS Walk, playing a key role in expanding its promotional and fundraising capacity.

About Scotiabank

Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through Bright Future, their global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for their charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world. Visit us at www.scotiabank.com.

About the Canadian AIDS Society

The Canadian AIDS Society (CAS) is a national coalition of community-based AIDS organizations across Canada. CAS is dedicated to strengthening the response to HIV/AIDS across all sectors of society, and to enriching the lives of people and communities living with HIV/AIDS. For more information, please visit www.cdnaids.ca.

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