SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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JMR Responds to the Samsung vs. Apple Advertisement War

CENTRAL ISLIP, N.Y., Aug. 15, 2014 /PRNewswire-iReach/ -- Samsung and Apple have always been at odds since the Apple iPhone became the best-selling cellular phone in the United States, and Samsung became its number one competitor. Only recently have they been developing Ad campaigns that directly oppose the others' service.

Photo - http://photos.prnewswire.com/prnh/20140814/136382

Most notably, Apple released a commercial highlighting the many features of the iPhone and practical applications of each one, ending with the phrase "you're more powerful than you think."  

Nationwide vehicle wraps manufacturer JMR Graphics', TJ Panell said, "From an advertising standpoint, showing practical application with calming music is very effective to the consumer psyche and gives good reason to look into the product at the very least."

Samsung recently fired back with a series of vinyl wraps placed throughout New York's JFK International Airport along the sides of electrical outlets.  They read "So you have the power to be anywhere but here."  This dig at the iPhones less than desirable battery life was a great way to highlight a pretty significant product flaw without coming across as distasteful.  They are simply stating the obvious about Apple's product versus their own. The best part, when Apple users need to recharge, they are forced to see the advertisement. The placement is ideal for their target market.  

Samsung may soon see the beginning of a market shift, as their S5 has record high sales and ranks as one of the top 3 cellular devices, along with the iPhone5S and HTC One. So watch out Apple, as a series of well-placed vinyl wraps may be the start of your demise.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, [email protected]

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SOURCE JMR Graphics

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