SYS-CON MEDIA Authors: Trevor Parsons, Elizabeth White, Pat Romanski, Yeshim Deniz, Jason Bloomberg

News Feed Item

JetBlue Celebrates 20th Playground Build in Partnership With KaBOOM!

New York's Hometown Airline(TM) Completes Three Playgrounds in Areas Impacted by Hurricane Sandy, Restoring Play for Local Children

NEW YORK, NY--(Marketwired - August 15, 2014) - JetBlue Airways (NASDAQ: JBLU), New York's Hometown Airline™, recently completed its 20th playground build in partnership with KaBOOM!, helping to restore play for nearly 44,000 children throughout the airline's network. Since 2005, JetBlue and long-standing partner KaBOOM! have worked together to create safe playspaces and help give children in underserved neighborhoods the playful childhood they deserve.

JetBlue and KaBOOM! have worked together over the last nine years to inspire play. This partnership has successfully engaged more than 4,512 volunteers to move 29 tractor trailers containing 2,573 cubic yards of mulch for 20 playground builds.

Following Hurricane Sandy, JetBlue committed to help rebuild New York by dedicating three upcoming playgrounds for areas devastated by the superstorm. The third playground was completed earlier this month in Island Park, Long Island, following previous builds in Broad Channel and Long Beach in Nassau County, New York.

Nearly two years after Hurricane Sandy, dozens of communities in the New York metro area are still rebuilding. With essential infrastructure such as, hospitals, schools and roads being the primary focus, playgrounds and playspaces often take a lower priority. Following natural disasters, play becomes even more critical as it creates a sense of normalcy and provides an emotional outlet for kids.

"Over the past nine years, we've built 20 playgrounds, moved 220 tons of concrete and positively impacted 43,767 kids," said Icema Gibbs, director of corporate social responsibility at JetBlue Airways. "Play is important for all children. It is also a crucial element in the healing process after a disaster. As New York's Hometown Airline, our crewmembers felt it was important to build playgrounds for our neighbors. Our customers, local communities and our crewmembers rallied together to help bring some normalcy back to these children's lives."

JetBlue's three post-Hurricane Sandy Builds will restore play back into the lives of thousands of children. In Island Park, nearly 95 percent of the community's 1,000 homes were damaged and valuable community resources such as Landgraf Park were destroyed. Since then, more than 500 children in the community have been missing a valuable element important to the recovery process -- play. The previous site at Magnolia Playground in Long Beach was destroyed by Hurricane Sandy and thousands of children living in the area have not had a suitable place to play since the storm. Additionally, the Broad Channel Athletic Club experienced water rising up to nine feet in their clubhouse, causing the facility to lose virtually everything in the storm. The Club serves more than 900 children every year and 95 percent of those children lost their homes and playspace due to Hurricane Sandy.

"At KaBOOM!, we believe play matters for all kids, especially for those whose childhoods have been turned upside down by a natural disaster," said Darell Hammond, founder and CEO of KaBOOM!. "In building this playground with the support of JetBlue and the Village of Island Park, together we are able to give these kids the play they need to help them return to normalcy, build resilience and thrive."

When a natural disaster affects a community, the resulting trauma resonates among the survivors, especially children. The anxiety and fear that follows a disaster can be troubling for them. Some may regress or become withdrawn and school performance may suffer. There are several ways to help alleviate the emotional stress for children, including increasing access to play, which has been proven to help relieve their tension. Kids aren't playing enough today and the consequences are devastating, only one in four children gets 60 minutes of physical activity or active play each day.

Since Hurricane Sandy, JetBlue has coordinated several efforts to provide assistance to its neighbors and crewmembers and help rebuild communities in New York. In 2013, JetBlue helped revitalize Highland Park in Brooklyn. Crewmembers and community volunteers planted more than 2,500 trees in an area identified by the New York City Parks Department as a priority location for revitalization efforts. The 100-acre park lost a significant stretch of trees due to Hurricane Sandy. Additionally, in the days following the storm, JetBlue partnered with the NYC Food Truck Association to serve more than 25,000 meals to residents in impacted areas. The airline's customers also donated $720,000 through JetBlueGives.org to support the relief and recovery efforts of impacted communities. JetBlue matched the first $100,000 bringing the grand total to $820,000.

To view a video of JetBlue's 20th playground build with KaBOOM! at Landgraf Park in Island Park, Long Island, visit https://vimeo.com/103377769.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balanced and active play they need to thrive. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children's lives. For more information, visit kaboom.org/act or follow the conversation on why #playmatters at twitter.com/kaboom or facebook.com/kaboom.

About JetBlue Airways
JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale/ Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/8/15/11G020044/Images/Kaboom_20th_build_(2)-851307929577.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...